Introducing FREE on-demand training provided with your AMA membership. We sharing the information on our calendar so you can add more to your marketing toolkit and maximize your membership. We are calling it Tactical Tuesdays: Marketing in Action. Don't worry if you can't make this time because these are available whenever your are!

Training #1: Incorporate Sustainability into Your Marketing Strategy

Are you passionate about sustainability but struggling to meaningfully integrate it into your marketing efforts? In today’s marketing landscape, it’s not just about advertising an “eco-friendly” product or service—it’s about building trust, accountability and finding more ways to have a bigger impact with your audience.

This session will provide you with a clear roadmap to success by breaking down the five most impactful actions that you can take to incorporate sustainability into your marketing strategy.

Whether you’re a business owner, in an entry-level role or are a seasoned marketing leader, these essential tips will empower you and your business to make a greater impact. You’ll leave with actionable insights that can be applied immediately to take your career and your team to the next level.

Beginner | 2 Hours | 11 Modules

What You’ll Learn

• Define key areas where sustainability integrates into a marketing strategy. You’ll be able to successfully define the areas of marketing in which you’ll be able to implement greener practices, with minimal time and cost.
• Effectively communicate sustainability initiatives. You’ll develop a better understanding of ways that you can communicate your sustainability efforts with transparency and confidence
• Learn how to leverage these skills to build trust and accountability with your audience. Create an actionable strategy that allows you to measure and share their impact with your customers, clients and stakeholders.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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