Introducing FREE on-demand training provided with your AMA membership. We sharing the information on our calendar so you can add more to your marketing toolkit and maximize your membership. We are calling it Tactical Tuesdays: Marketing in Action. Don't worry if you can't make this time because these are available whenever your are!

Training #2: Data Visualization & Storytelling

Communicating data is completely different from (and entirely the same as) communicating other types of information. It’s different, in that there are best practices for how to talk about and visualize data that is different from talking about and visualizing other things.

But it’s the same, in that you need to remember that just because what you’re communicating is numbers, that doesn’t mean the audience isn’t still a bunch of humans who just need to understand what’s important. And guess what, it’s not “the data” that’s important. It’s the insights in the data.

You will leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

Beginner | 1 Hour | 6 Modules

What You’ll Learn

• Strategies for creating memorable and effective communications for your organization
• Creating narratives that connect with any audience, particularly when communicating “up” to leadership
• Neuroscience and psychology behind how your audience will receive your visual displays
• Information hierarchy and data visualization best practices

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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