Introducing FREE on-demand training provided with your AMA membership. We sharing the information on our calendar so you can add more to your marketing toolkit and maximize your membership. We are calling it Tactical Tuesdays: Marketing in Action. Don't worry if you can't make this time because these are available whenever your are!

Training #5: Managing Stakeholders Through Listening

As marketers, our world revolves around people – understanding the customer, user, prospects, employee and internal stakeholder experiences. Not only does each audience group look at things differently, but each person within that audience is unique. So, how can we truly understand this wide array of perspectives and effectively communicate what is most important to them?

Enter the art of Listening. Listening is a multifaceted skill with various layers designed to comprehensively gauge and appreciate a customer’s needs and their ultimate objectives. This course will take you on a journey to understand how to implement the different levels of listening and experience the value of “flipping the script” with the key stakeholders you engage with as a marketer.

Beginner | 2 Hours | 9 Modules

What You’ll Learn

• Gain insights into the strengths and challenges of building and using listening skills
• Learn the four core competencies for listening to Customers & Stakeholders

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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