Introducing FREE on-demand training provided with your AMA membership. We sharing the information on our calendar so you can add more to your marketing toolkit and maximize your membership. We are calling it Tactical Tuesdays: Marketing in Action. Don't worry if you can't make this time because these are available whenever your are!

Training #1: Better Marketing Through Better Accessibility

Making your communications accessible and engaging for the disability community results in greater inclusion, lower risk and higher return. This course will teach accessibility best practices, how a person who is blind navigates the web, the challenges people with disabilities face navigating digital content and why accessibility is so critical if you truly want to be inclusive.

Beginner/Intermediate | 1.5 Hours | 11 Modules

What You’ll Learn

• Get tips for how you can be more inclusive of people, no matter their ability
• Understand what digital accessibility is and how it can exclude people from employment, entertainment and education
• Learn insights on the business case for disability inclusion and why you need to care
• Discover best practices for digital accessibility and actionable steps you can take to make your digital content more inclusive for all people
• Gain empathy for others and how they engage with your content

Are you an AMA Professional Certified Marketer®️? This training is worth 1.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

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