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Virtual Luncheon - The New Playbook for Sports Partnerships

Thursday, January 29, 2026, 12:00 PM - 1:00 PM CST

Category: Luncheons

January Co-Hosted Luncheon (Virtual)

The New Playbook For Sports Partnerships

AMA Iowa is pleased to share this virtual luncheon with its members and community in partnership with AMA Milwaukee, AMA Madison, and AMA Northeast Wisconsin chapters.

Join Patrick Campion, EVP and Partner at Fame Sport, for a session that breaks down what next-level sports partnerships really look like. Logos in stadiums are not a strategy. They are wallpaper. And fans stopped noticing wallpaper a long time ago.

If you want to understand what real sports engagement looks like, you need to hear from someone who has actually done it at scale. That’s Patrick Campion, EVP and Partner at Fame Sport, and one of the sharpest minds in the game when it comes to turning sports partnerships into something fans actually care about.

Patrick has built meaningful brand moments across REI, Caribou Coffee, SuperValu, Sleep Number, and even best-in-class NFL partnerships that didn’t just generate impressions; they generated impact. Check his background if you want receipts:

On January 29, Patrick is breaking down the difference between being visible and being valuable in the sports world. If your current partnership strategy could be summarized as “logo placement plus a prayer,” this session is for you. Or if you want to do more with sports marketing and just aren’t sure how to go about it, then you need to attend.