April Webinar

Facebook & Instagram Marketing: What’s Working in 2026

Modern Strategies for Organic Growth, Paid Campaigns, and AI-Driven Efficiency

Facebook and Instagram continue to evolve rapidly from AI-driven algorithms to changing link strategies and shifting organic reach. For marketers, staying effective on Meta’s platforms requires understanding what actually works today.

In this practical and fast-paced session, globally recognized social media strategist Mari Smith shares the latest methods for succeeding with Facebook and Instagram marketing in 2026. You’ll discover what’s changed in reaching your audience, how to structure content that the algorithms reward, and how to combine organic and paid approaches for stronger results.

Mari will also briefly explore how emerging AI tools, including Meta AI and its acquisition of Manus AI, are transforming the way marketers create content, analyze audiences, and optimize campaigns.

Whether you work in B2C, B2B, or agency environments, you’ll leave with actionable insights you can apply immediately!

Key Takeaways

1. Understand how Facebook and Instagram algorithms actually work today. You’ll learn what signals on Meta influence reach, engagement, and distribution… and how marketers should adapt their content strategies for maximum results. 
2. Implement proven organic and paid strategies that drive real leads and sales. You’ll discover practical approaches for combining content, community engagement, and advertising to increase visibility and conversions.
3. Improve efficiency and marketing performance with AI. We’ll explore emerging ways AI tools can assist you with content creation, audience insights, and campaign optimization

Registration Fees:

REGISTER TODAY

Mari Smith, Mari Smith International, Inc.

Often referred to as “the Queen of Facebook,” Mari Smith is widely recognized as one of the world’s leading experts on Facebook and Instagram marketing. Forbes calls her “The preeminent Facebook expert; even Facebook asks for her help.” A sought-after keynote speaker, corporate strategist, and author of The New Relationship Marketing (Wiley), Mari has trained tens of thousands of entrepreneurs and global brands to master authentic, relationship-driven social media marketing. With more than 19 years of experience in the Meta ecosystem, she now also incorporates insights from the Human Design System to help businesses align their voice, deepen audience connection, and thrive in today’s AI-powered digital landscape.