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Navigating the Digital Landscape and Programmatic Trends
Downtown Holiday Inn - Mercy Area
1050 6th Avenue
Des Moines, IA 50314
Wednesday, February 19, 2025, 11:30 AM - 1:00 PM CST
Category: Luncheons

February Luncheon

Navigating the Digital Landscape and Programmatic Trends

How do brands continue to tackle the constantly evolving digital landscape with increased competition, data fragmentation, and increasing privacy regulations?  It’s more important than ever to be reaching the right consumer at the right time in an impactful way to ensure that each dollar spent on media is delivering the return that brands need to thrive. This presentation will discuss the digital advertising landscape, emerging trends, and how to tackle constant change while maintaining validity and consistency.

Nexxen is a leader in the digital programmatic marketplace, bringing over twenty years of industry knowledge and marrying our veteran status with a constant drive to pioneer innovation.  As the digital advertising landscape is increasingly competitive with countless partners touting the same offerings, how does Nexxen set our platform apart, and how do our brands benefit from that competitive differentiation?

Audiences will takeaway:

  1. Importance of omnichannel advertising and reaching viewers on all screens.
  2. Understanding digital advertising trends and tackling current industry challenges. 
  3. Using data to inform creative and targeting strategies to enhance campaign ROI. 

Agenda

11:30 AM – Networking
12:00 PM – Announcements & Speaker Introduction
12:05 PM – Presentation
 1:00 PM – Adjourn

Registration Fees:

Members: $27.50
Guests: $37.50

REGISTER TODAY

Speaker Biographies

 Jason Ciesiolka

Jason Ciesiolka, Senior Sales Director, Nexxen
Over the last 20+ years, Jason has focused on helping good people achieve great results through their marketing and advertising. He finds success building strong relationships by focusing on being the best resource to his clients and his network, which allows him to provide custom solutions people love to buy when the time is right. Hundreds of people at local, regional, national and global businesses have found him as a resource for much more than the reason first connected. If Jason does not have access to the right solution, he often knows someone in his network that can deliver.

 

Katie Reisinger

Katie Reisinger, Account ExecutiveNexxen
Katie has been with Nexxen since 2023 with six years of experience in digital advertising, and has had invaluable opportunities in working with brands across verticals.  Her ability to connect with people has led to driving a relationship-based approach in delivering the best solutions for her clients.  Over the years, Katie's professional career has taken her from the more technical aspects of campaign delivery and management, to niche creative expertise, and now understanding how to cater unique solutions to each of her clients on the sales side.  


Contact: [email protected]