Hy-Vee Marketing: Insights to the Planning and Success of the INDYCAR Event

Hy-Vee spent a year promoting an IndyCar doubleheader at the seven-eighths mile Iowa Speedway in Newton, Iowa. The event that was held in July featured 2 days of back-to-back races and two major concerts. Hy-Vee partnered with music promoter Live Nation to bring in Tim McGraw, Blake Shelton, Gwen Stefani and Florida-Georgia Line. The two-day combined crowd totaled 80,000 people and has been coined one of the biggest sports weekends in Iowa history. Anna will highlight the team's successes in advertising, marketing partnerships, and in-store activation.

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Speaker Biography

Anna Stoermer, Senior Vice President, Chief Marketing Officer, Hy-Vee

Anna Stoermer has nearly two decades in merchandising, marketing and retail experience. Anna’s Hy-Vee career began as a part-time courtesy clerk in the Kansas City market, and she has quickly moved through the Hy-Vee leadership ranks.
Her first store leadership assignment came in 2011, when she was named an assistant manager at the Lantern Park Plaza Hy-Vee in Coralville, Iowa, and then was named assistant manager and then manager at Hy-Vee’s flagship store in Waukee, Iowa. She was given leadership of her first store, the Hy-Vee on Army Post Road in Des Moines, in 2017 when she was named store director and then transitioned to store director of the Hy-Vee in Liberty, Missouri. 

In 2020, Anna was promoted to district vice president, central region and then district vice president, Des Moines West District in May 2021. In August 2021, Anna took on the role of Senior Vice President, Marketing. In April 2022, Anna became the Chief Marketing Officer.

Anna was inducted into the Hy-Vee Hall of Fame as the 2020 Store Director of the Year, Southern Region.