Introducing FREE training provided with your AMA membership. We sharing the information on our calendar so you can add more to your marketing toolkit and maximize your membership. 

LeadGen: Following the Customer Journey

Regardless of industry, every marketing and sales professional is held to high standards in converting high numbers of leads into sales. While it can sometimes be hard to follow the zigs and zags of a chaotic customer journey, following your prospects through the leadgen pipeline is crucial to converting them into a loyal customer.

In this members-only webinar, our panel of academic researchers and industry experts will explore the importance of lead generation and supporting your prospects throughout the funnel. We’ll discuss the key challenges marketers face in managing the customer journey.

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

NOTE: This webinar is hosted by the National American Marketing Association. Please contact them with technical difficulties. AMA Iowa does not have access to control this webinar but providing it as a resource. 

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