August 2025 Webinar

Transforming Healthcare through Cultural Competency: Lessons from Texas Children’s Health Plan

This presentation will explore how Texas Children’s Health Plan (TCHP) leveraged cultural competency to improve healthcare outcomes for underserved communities in Houston. Through innovative qualitative research, TCHP uncovered deep cultural insights that transformed their approach to pediatric well-check visits and mental health services.

The presentation will share how strategic community engagement, culturally relevant communications, and thoughtful service adaptations helped overcome barriers to care and fostered a more inclusive healthcare environment. Attendees will learn how research-driven strategies can lead to measurable improvements in health outcomes and member satisfaction.

 Key Takeaways:

1. The Power of Cultural Competency: How understanding cultural differences among minority communities shaped TCHP’s healthcare strategies and enhanced patient engagement.
2. Research-Driven Strategy: Insights from qualitative research that revealed challenges related to well-check visits and mental health access among Hispanic and African American families.
3. Effective Community Engagement: Practical tips on building trust and addressing healthcare stigma through culturally relevant communication.
4. Impactful Interventions: How TCHP implemented targeted initiatives, including cultural competency training for staff and enhanced mental health service campaigns, to increase healthcare access and adherence.
5. Actionable Insights for Your Organization: How to design and implement similar research methodologies to address healthcare disparities and improve patient outcomes.

Agenda

2:00 PM - Welcome & Introductions
2:05 PM - Speaker Presentation, Q&A
3:00 PM - Adjourn

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Speaker Biography

Edgardo de la Garza, Partner, DLG Research

Edgardo has focused his career on understanding the amalgamation of General and Hispanic markets, and their constant interaction that creates the new America. Originally from Mexico, and later migrated to the U.S. as a teenager, Edgardo understands cultural nuances and translate them into insights for corporate America. During his 20+ years in the research and marketing industry, Edgardo has worked with top national agencies, as well as on the client side, on a diverse array of categories including banking and financial services, quick service restaurants, retail and grocers, adult beverages, construction, communications, automotive, and non-profit social issues for companies like Capital One, MasterCard, Walmart, Meta, Johnny Walker, Benjamin Moore, Stanley Tools, Tax Tech University, and more.  

A seasoned moderator with countless projects under his belt, Edgardo understands client needs and brings invaluable insights to their marketing efforts. Mr. de la Garza graduated from the University of Texas at Austin in 1997 with a degree in Advertising and a specialization in Account Planning.