Events - AMA Iowa | Iowa Chapter of the American Marketing Association


LUNCHEON: The Iowa State University Adventure – 36,001 Students Strong

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $20.00
Student $20.00
Guest $30.00
Non-Member $30.00
Last Day to Register: Wednesday, April 6, 2016
Location: Des Moines Golf & Country Club, 1600 Jordan Creek Pkwy, West Des Moines, IA 50266
Time: Wednesday, April 6, 2016 11:30 AM - 1:00 PM

Event Description:

Speaker: Carole Custer | Director of University Marketing | Iowa State University 

Check-in and Networking: 11:30 a.m. - 11:45 a.m.
Program: 11:45 a.m. - 1:00 p.m.


Program Details:

Iowa State University has experienced unprecedented enrollment growth over the last ten years, leading to a record 36,001 students and a firm position as Iowa’s largest public university. Director of University Marketing, Carole Custer, will share the journey the university took to develop a long-term marketing program that empowers students to “Enjoy your Adventure.” 

Attendees will learn how brand planning set the foundation for effective communications, and how Iowa State uses consistent, brand building messaging to keep Iowa State on students’ short lists for college.  

Carole will also be joined by Louis Laurent, president of ZLRIgnition for the presentation. 



Registration Details:

Register for this luncheon by noon on Monday, April 4th. After noon on April 4th an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by April 4th will be billed. Cancellations may be made by contacting Sarah Whittlesey, Director, Treasury, at 515.313.4626 or by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.


Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate.

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