American Marketing Association Iowa Chapter
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SIG Workshop: Show Your True Colors

Wednesday, February 17th: Get to know your true colors in this fun, interactive and informative communication workshop based on the True Colors model. Never heard of True Colors? True Colors is an international program that helps groups and organizations identify personality traits of employees and associates. Based on the Myers-Briggs Type Indicator that uses a research-based approach to understanding human behavior and motivation, the True Colors Assessment Test will help you identify your personality traits allowing you to gain deeper insights, specific descriptions, fun facts and a full spectrum of True Color traits.

During this session, you’ll dive into breakout exercises about:
     - How the various colors work together within the True Colors model
     - How to interact with people who identify as a different color
     - Conflict resolution across colors
     - Providing feedback among colors

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“I joined AMA Iowa to connect with area marketing professionals and to further educate myself on ever evolving marketing practices.  This association provides me with opportunities to enrich my career, increase my marketing acumen, and give back to the profession.”

- Chris W., member since 2013

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When you look at your company, which side of this fence do you fall on? What strategies do you have in place that only aim to help customers? This concept isn’t anything new, but it is becoming more crucial to the success of any business.

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American Marketing Association Iowa Chapter