American Marketing Association Iowa Chapter
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Picture This - Elevating the Customer Experience in Health Insurance

Wednesday, May 4th: The health care marketplace is rapidly changing, and consumer expectations are increasing significantly. With more access to care, advancements in technology and higher use of services, health care costs continue to rise, and consumers want to see more value from their health insurance plans. Find out how Wellmark is focused on reducing the rate of health care cost increases (trend) to equal the rate of inflation inside and outside the health care system. Learn about recent campaigns that reinforce the strength and stability of Wellmark while highlighting how members can get the most out of their benefits. Discover how integrated marketing communications through PESO! (paid, earned, shared and owned) messaging are building member loyalty and differentiating the customer experience. 

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“I joined AMA Iowa to connect with area marketing professionals and to further educate myself on ever evolving marketing practices.  This association provides me with opportunities to enrich my career, increase my marketing acumen, and give back to the profession.”

- Chris W., member since 2013

Read Our Latest Blog Posts

Data-driven marketers love statistics, and here are a few that really caught my attention recently relating to online video: 74 percent of all Internet traffic would be video content by 2017 according to a recent study by Syndacast. Of that content, nearly 36 percent will be pre-roll or post-roll advertising, typically in 15 second and 30 second promotions.

Continue Reading 5 Factors to Consider When Placing Online Video Ads

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American Marketing Association Iowa Chapter