An Agile Approach to Content Planning
In recent years, you can't read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix! As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well and get it done on time. According to Jeff Julian, Chief Marketing Officer at AJi Software, the power is in planning.
Key Takeaways:
- How to estimate the size of content needed
- What information to gather and when
- How to plan, review and complete content elements
"The benefits to me personally and EDWARDS as a company that the AMA Iowa has made possible are invaluable:
- Learn and share ideas about marketing solutions
- Resources like white papers and case studies during Nova Awards
- Just the right mix of events from lunch speakers to informal social conversations
- Fresh awareness of EDWARDS offerings to AMA Iowa members, showing them how we can help execute their customer’s message/brand
Thank you for the personal touch the AMA Iowa has made available for businesses to connect, grow, and enjoy mutually beneficial business! Otherwise, we all may miss out on opportunities that, together, could really make a difference!"
- Joleen Mahaffey, Sales EDWARDS
Now is the time to join AMA Iowa!
Want to learn, link and lead with the best of the best? Then join AMA Iowa, the marketing organization with unmatched programming and networking opportunities!
Questions? Contact Olivia Rockers, Vice President of Membership.
We hope to see you at our next AMA Iowa event!
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03/04/15
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04/08/15 - 04/08/15
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04/15/15 - 04/15/15
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04/23/15 - 04/23/15
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| 02/24/15 | How Are NOVA Awards Judged? |
| 02/16/15 | NOVA Entries Due March 3 |
| 02/09/15 | NOVAs, We Have Lift Off! Entries Due March 3 |
| 02/04/15 | Digital Marketing Trends for 2015 |
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