American Marketing Association Iowa Chapter
The Next Big Event

The Me Generation Meets Generation Me

Wednesday, April 8th
Beth Brady, SVP & Chief Marketing Officer at The Principal Financial Group will shares how traditional advertising tactics focused on the Baby Boomer generation are changing. Millennials will soon surpass this generation in spending power, and their spending habits differ dramatically. Learn more on how this is changing, and the research behind it.

Key Takeaways:

- Key words, messages and phrases that resonate with boomers vs millennials
- Improved understanding of differences between generations
- Effective advertising methods for millennials and boomers

Register today!

"The benefits to me personally and EDWARDS as a company that the AMA Iowa has made possible are invaluable:

  • Learn and share ideas about marketing solutions
  • Resources like white papers and case studies during Nova Awards
  • Just the right mix of events from lunch speakers to informal social conversations
  • Fresh awareness of EDWARDS offerings to AMA Iowa members, showing them how we can help execute their customer’s message/brand

Thank you for the personal touch the AMA Iowa has made available for businesses to connect, grow, and enjoy mutually beneficial business!  Otherwise, we all may miss out on opportunities that, together, could really make a difference!"

- Joleen Mahaffey, Sales  EDWARDS

Now is the time to join AMA Iowa!

Want to learn, link and lead with the best of the best? Then join AMA Iowa, the marketing organization with unmatched programming and networking opportunities!

Questions? Contact Olivia Rockers, Vice President of Membership.

We hope to see you at our next AMA Iowa event!

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American Marketing Association Iowa Chapter