NOVA Awards

18th Annual AMA Iowa NOVA Awards:
Coming Soon!

The AMA Iowa NOVA Awards will be back, in-person, for 2023. We are excited to once again come together as a community and celebrate the best marketing achievements of the year. 

There are two types of NOVA Award entries, project awards, focused on the excellent campaigns and efforts done in the previous calendar year, and marketing achievement awards, recognizing those working in the profession of marketing. 

Project Awards
Marketing Achievement Awards
Past NOVA Award Results

2022 NOVA Entries

The submission period will open in early 2023. 


 

Project Award Entries

Award Categories    Entry Fees    How to Enter    Requirements    Judging Criteria    Finalist Notification

Marketing is not only a science but an artform. We’re looking for the most clever, creative, data and technology-driven, beautiful marketing initiatives from the past twelve months.

Entries can be submitted on our new awards application site!

NOVA Project Award Categories

Advertising

Recognizes communications intended to persuade target audiences to take action or to increase target audience’s awareness of a product, service, event or idea. Messages are paid for by sponsors and delivered through traditional or new media.

Branding

Recognizes clear implementation of a client’s voice in logo development, brand guidelines, messaging, persona development — even audio branding! If you were bold with branding last year, we want to see it.

Copywriting

Recognizes the spectrum of skills that copywriters offer to paint ideas, products and services in a compelling and memorable way. Has your copy elevated a phrase to Andy Warhol status, either internally or externally?

Data Analytics & Marketing Research

Recognizes exceptional transformation of data used to drive leads and produce results. Also includes qualitative and quantitative research programs – planning, execution and results – that have provided new insights used to develop strategies and achieve goals. Entries can include internal and external audience research.

Digital Marketing

Recognizes effective use of digital technologies and social platforms to reach audiences and influence and drive action. Entries can include email, ads, social platforms, blogs, podcasts and more.

Direct Marketing

Recognizes marketing communications sent directly to prospects focused on driving a specific call-to-action. Entries can be campaigns or single initiatives. This category includes both B2B and B2C direct marketing.

Integrated Marketing Campaign

Recognizes a continuum in a marketing campaign. Entries should include a complete strategy utilizing at least three motifs in a marketing tactic.

Marketing Communications

Recognizes communications developed to support sales and/or increase awareness of a product, service or idea. Entries can include white papers, presentations, annual reports, brochures, magazines, newsletters, videos, podcasts and more.

MarTech (Marketing Technology)

Recognizes the use of MarTech strategy or tech stack deployment where organizations have increased their investment to significantly accelerate or upgrade their tech stack, resulting in more effective marketing. The entries should explain the limitations or challenges with the pre-existing martech infrastructure and how the new application of technology correlated with their business objectives. Please include an outline of the plan, the challenges faced along the way, and demonstrate the composition of the new stack, as well as the impact it has had on the organization's marketing strategy.

Non-Profit Marketing

Recognizes exemplary marketing programs intended to change behavior, grow membership, increase awareness, raise funds or generate support. Eligible entries include individual components or comprehensive programs which benefit 501(c)3 organizations.

Public Relations

Recognizes all elements of public relations efforts intended to gain earned media and increase awareness of a product, service, initiative or idea. Entries can be comprehensive PR campaigns, individual PR campaign components (media kit: traditional, electronic and video submissions), or PR events (media conferences and planned events - digital counts too!).

Small Budget Campaign

Recognizes an outstanding marketing campaign by a company that spent less than $10,000. How innovative did you get with your limited marketing dollars? Entries can include any type of campaign or channel as long as it cost less than $10,000.

Special Event

Recognizes the role of special events (conference, trade show, workshop, customer program or member program) in meeting marketing goals. Digital executions count too!

Video

Recognizes cutting-edge videos that make use of eye-catching visuals, testimonials, compelling voiceover, you name it! Entries may include product videos, tutorials, case studies, commercials, 360° video and more.

Website

Recognizes innovative use of the web, including website development and design, app development, landing pages, killer SEO, etc. — from strategy to execution.

Entry Fees

Entry fees must be paid in full using a credit card. Multiple entry fees may be paid together. Discounts may apply.

Member: $50

Non-Member: $65

How to Enter

The submission period will open in early 2023. Good luck to all entrants!

Requirements

Each entry must be presented as it was originally created and must have been produced, implemented or executed between January 1, 2021 and December 31, 2021 by a firm or individual located in Iowa in order to be eligible.

If the entry was directed by a company or a branch office of a company and produced by another entity (agency, production firm, etc.), at least one entity must be located in Iowa.

Work is acceptable if it was created for another geographic market, as long as the entrant clarifies that an Iowa location was involved in its direction or production.

The firm or individual submitting the entry must have been involved in the direction, development, production, and/or implementation of the submitted entry.

You may enter under multiple categories, but you must submit a separate entry form and entry fee for each entry.

Any entry that fails to follow these guidelines and the digital requirements is subject to disqualification.

Questions? Email [email protected].

NOVA Award Judging Criteria

The 2022 NOVA Awards committee sets all judging criteria and validates the finalists and winners selected by the award judges. A panel of marketing professionals from an AMA chapter outside of Iowa will serve as the judges. The judges make all decisions regarding eligibility, finalists, and winners.

Judges score Objectives, Strategy, Tactics and Results on a 1-to-10 scale, with results weighted the most. The entry with the highest number of points is the winner in that category. The judging committee may move an entry to a different category and/or divide or merge categories as it deems appropriate.

Entries become the property of AMA Iowa and will not be returned. No entry fee will be refunded due to an entry’s disqualification nor after the entries are judged.

Finalist Notification

Up to three award winners will be chosen in each of the categories at the discretion of the award judges. If no entries meet the set minimum requirements in a category, no award will be given. The decisions of the judges are final.

Finalists will be notified prior to the NOVA Awards event. Winners from each category will be announced during the event!

Questions? Email [email protected].


 

Marketing Achievement Award Entries

Award Categories    Entry Fees    How to Enter    Requirements    Judging Criteria    Finalist Notification

The marketers and agencies recognized in these categories inspire, lead, and transform the community through their excellence.

NOVA Marketing Achievement Award Categories

Marketing Executive of the Year

Do you want to recognize a mentor, or showcase the work of an amazing manager? The Marketing Executive of the Year should be someone who inspires, leads and achieves excellence in the field of marketing and has helped to build and transform their marketing community.

Nominees should be in a director level position or above.

Marketer of the Year

Which of your marketing cohorts made their mark on the marketing scene last year? Whether they pulled off an outlandish pitch to leadership, went above and beyond on volunteering in the marketing field or traveled last-minute across the state for a client, we want to hear about it! Marketer of the Year recognizes those who do the most every single day to meet goals and make waves in the industry.

Nominees should be non-executive level marketers.

Agency of the Year

What makes your agency the apple of your eye? Is it the kick-butt culture? The super talented staff? The award-winning work? Psh, all of the above! Nominate your agency for Agency of the Year and celebrate what makes your team the top. Open to all marketing, advertising, digital and PR agencies in Iowa. Freelancers, too!

Marketing Department of the Year

Do you work in the best corporate marketing department in the state? From crafty campaigns to killer customer communications, how did your team leverage your brand this year? Tell us all about it! Open to all in-house marketing departments in Iowa.

Entry Fees

There is no entry fee for the Marketing Achievement Awards.

How to Enter

The submission period will open early 2023. Good luck to all entrants!

Requirements

Marketing Executive of the Year/Marketer of the Year

Nominees must live in Iowa or be employed by a company located in Iowa. It is not required to be an AMA Iowa member to be nominated.

Include the following with your nomination:

  • Letter of support (maximum 650 words) describing how the nominee has gone above and beyond in his or her career, stood out in the marketing field and why this person should be chosen over other qualified candidates. If applicable, include any past awards, recognitions and milestones.
    • Marketing Executive of the Year only: Highlight contributions the nominee has made to his or her company, how the nominee has achieved career success in marketing and include any contributions he or she has made to increase the stature of the profession.
  • (3) work samples that showcase the talent and impact of the nominee’s work
  • Resume
  • (2) reference letters
  • Company logo

Agency of the Year/Marketing Department of the Year

Companies must be located in Iowa. It is not required to have AMA Iowa members employed at your company to be nominated.

Include the following with your nomination:

  • Letter of support (maximum 650 words) describing how the agency or marketing department has achieved amazing marketing results, worked together as a team and met client/internal goals. If applicable, include any past awards, recognitions and milestones.
  • (3) work samples that showcase the agency’s or marketing department’s best work
  • Company logo

Any entry that fails to follow these guidelines and the digital requirements is subject to disqualification.

Questions? Email [email protected].

NOVA Award Judging Criteria

The 2022 NOVA Awards committee sets all judging criteria and verifies the winners selected by the award judges. A panel of marketing professionals from an AMA chapter outside of Iowa will serve as the judges. Exception is the Volunteer of the Year award which will be judged by members of the AMA Iowa Board of Directors. The judges make all decisions regarding eligibility, finalists and winners.

Entries become the property of AMA Iowa and will not be returned. No entry fee will be refunded due to an entry’s disqualification nor after the entries are judged.

Finalist Notification

One award winner will be chosen in each of the categories, at the discretion of the award judges. If no entries meet the set minimum requirements in a category, no award will be made. The decisions of the judges are final.

All individuals and companies nominated will be notified prior to the NOVA Awards event as well as the winning individuals and companies. Winner of each category will be announced and recognized during the event!

Questions? Email [email protected].

 You can also download the AMA’s W-9 Form here.

Past NOVA Award Results

View the results of the NOVA Awards from previous years below.

2022    2021    2020    2019    2018    2017    2016    2015