2021 NOVA Award Results
AMA Iowa is proud to announce the award winners in each of the following categories:AdvertisingRecognizes communications intended to persuade target audiences to take action or to increase target audience’s awareness of a product, service, event or idea. Messages are paid for by sponsors and delivered through traditional or new media. BrandingRecognizes clear implementation of a client’s voice in logo development, brand guidelines, messaging, persona development — even audio branding! If you were bold with branding last year, we want to see it. Data Analytics & Marketing ResearchRecognizes exceptional transformation of data used to drive leads and produce results. Also includes qualitative and quantitative research programs – planning, execution and results – that have provided new insights used to develop strategies and achieve goals. Entries can include internal and external audience research. Digital MarketingRecognizes effective use of digital technologies and social platforms to reach audiences and influence and drive action. Entries can include email, ads, social platforms, blogs, podcasts and more. Direct MarketingRecognizes marketing communications sent directly to prospects focused on driving a specific call-to-action. Entries can be campaigns or single initiatives. This category includes both B2B and B2C direct marketing. Integrated Marketing CampaignRecognizes a continuum in a marketing campaign. Entries should include a complete strategy utilizing at least three motifs in a marketing tactic. Marketing CommunicationsRecognizes communications developed to support sales and/or increase awareness of a product, service or idea. Entries can include white papers, presentations, annual reports, brochures, magazines, newsletters, videos, podcasts and more. Non-Profit MarketingRecognizes exemplary marketing programs intended to change behavior, grow membership, increase awareness, raise funds or generate support. Eligible entries include individual components or comprehensive programs which benefit 501(c)3 organizations. Public RelationsRecognizes all elements of public relations efforts intended to gain earned media and increase awareness of a product, service, initiative or idea. Entries can be comprehensive PR campaigns, individual PR campaign components (media kit: traditional, electronic and video submissions), or PR events (media conferences and planned events - digital counts too!). Small Budget CampaignRecognizes an outstanding marketing campaign by a company that spent less than $10,000. How innovative did you get with your limited marketing dollars? Entries can include any type of campaign or channel as long as it cost less than $10,000. Best of Category - Fajen Consulting for Above + Beyond Cancer Special EventRecognizes the role of special events (conference, trade show, workshop, customer program or member program) in meeting marketing goals. Digital executions count too! VideoRecognizes cutting-edge videos that make use of eye-catching visuals, testimonials, compelling voiceover, you name it! Entries may include product videos, tutorials, case studies, commercials, 360° video and more. WebsiteRecognizes innovative use of the web, including website development and design, app development, landing pages, killer SEO, etc. — from strategy to execution. Marketer of the YearWhich of your marketing cohorts made their mark on the marketing scene last year? Whether they pulled off an outlandish pitch to leadership, went above and beyond on volunteering in the marketing field or traveled last-minute across the state for a client, we want to hear about it! Marketer of the Year recognizes those who do the most every single day to meet goals and make waves in the industry. Chris Jones Agency of the YearWhat makes your agency the apple of your eye? Is it the kick-butt culture? The super talented staff? The award-winning work? Psh, all of the above! Nominate your agency for Agency of the Year and celebrate what makes your team the top. Open to all marketing, advertising, digital and PR agencies in Iowa. Freelancers, too! Marketing Department of the YearDo you work in the best corporate marketing department in the state? From crafty campaigns to killer customer communications, how did your team leverage your brand this People’s ChoiceBank Iowa for their "Let's Make It Happen" campaign Questions? Email [email protected]. You can also download the AMA’s W-9 Form here. AMA Iowa appreciates all 2021 sponsors and Iowa companies who submitted a marketing campaign. We look forward to hosting the 2022 NOVA Awards and thank the community for helping celebrate excellence in Iowa. More details about the NOVA Awards can be found here. |
