Events - AMA Iowa | Iowa Chapter of the American Marketing Association


LUNCHEON: Insights that Transform Businesses

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $20.00
Student $20.00
Guest $30.00
Non-Member $30.00
Last Day to Register: Wednesday, July 13, 2016
Location: Des Moines Botanical Garden, 909 Robert D. Ray Dr., Des Moines, IA 50309
Time: Wednesday, July 13, 2016 11:30 AM - 1:00 PM

Event Description:

Speaker: Robert Malcolm | Executive in Resident | Center for Consumer Insight and Marketing Strategy, McCombs School of Business

Check-in and Networking: 11:30 a.m. - 11:45 a.m.
Program: 11:45 a.m. - 1:00 p.m.


Why does everyone talk about the importance of insight and spend significant time against the topic….yet only a few are able to deliver the transformational results they desire or need?  This presentation will identify how to find that “transformational” insight through a combination of simple frameworks and numerous case studies. The audience will come away with a new perspective on the topic and simple to use tools that they can apply tomorrow.

Key Takeaways:

  1. A new and powerful definition of insight that is proven to unlock transformational growth.
  2. The critical importance of identifying the one core business question you need to answer.
  3. Put insight at the heart of the strategy process, not as an “extra step later on”.
  4. A simple insights framework that “works ever time and can be put to work tomorrow”.



Registration Details:

Register for this luncheon by noon on Monday, July 11th. After noon on July 11th an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by July 11th will be billed. Cancellations may be made by contacting Sarah Whittlesey, Director, Treasury, at 515.313.4626 or by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.


Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate.

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