Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Little Things Make the Biggest Difference - How To Drive Customer Loyalty and Advocacy

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $30.00
Student $30.00
Guest $35.00
Non-Member $35.00
Last Day to Register: Wednesday, August 3, 2016
Location: Hilton Garden Inn, 8600 Northpark Dr, Johnston, IA 50131
Time: Wednesday, August 3, 2016

Event Description:

Speaker:  Evan Carroll | Author and Speaker | Evan Carroll and Associates

Check-in and Networking: 11:15 a.m. - 11:30 a.m.
Keynote and Lunch: 11:30 a.m. - 12:15 p.m.
Workshop: 12:15 p.m. - 2:15 p.m.


Program Details:

Blue Goldfish: Using Technology, Data, and Analytics to Create Profits and Prophets

In customer experience, there is no such thing as meeting expectations. You either exceed expectations, or you fall short. According to an IBM study, more than three out of four customers expect organizations to understand their individual needs. Some call this the Amazon Effect. calls this info-sense, which is using data to understand and meet the individual, personalized needs of your customer.

Jack Welch said there are two forms of competitive advantage: Learning more about your customers and putting it into action faster than your competition. Are you turning big data into useful data? Are you leveraging analytics to improve the customer journey?

Evan Carroll, co-author of Blue Goldfish, will uncover how companies are using data, analytics and technology to create world-class customer experiences. You'll leave with a full toolbox of strategies, tactics and practical advice to improve your customer experience and ultimately your bottom line.

Workshop - Think Outside The Bowl: Bringing Purple Goldfish Strategy to Your Organization

Based on the Purple Goldfish Series of books, this workshop challenges attendees to think differently about their customers and employees and do the little things that make a big difference in customer experience. Creating change, however, is an uphill battle and not knowing how to start can stop even the best companies from moving forward. That ends here.

In this workshop, co-author Evan Carroll will reveal the ways companies are using little things to improve customer experience and leave you with the tools to implement customer experience programs in your company. After the workshop you will be able to:

·  Identify the opportunities for change in your company

·  Achieve buy-in from key stakeholders

·  Create an action-oriented plan for success

·  Deploy customer experience programs effectively across your entire organization

Throughout the session, they will provide inspirational case studies, real-world design exercises and a process you can use to proliferate Purple Goldfish Thinking throughout your organization. You'll leave prepared and inspired to create real change for your customers and your business.

Key Takeaways:

  1. Understand how companies who do the little things for customers are more successful.
  2. Learn how to “think outside the bowl” and create signature extras for your customers
  3. Discover how companies use technology, data, and analytics to delight customers.


Registration Details:

Register for this luncheon by noon on Monday, August 1st. After noon on August 1st an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by August 1st will be billed. Cancellations may be made by contacting Leah Findley, Director, Treasury, at 515.453.2037 or by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.


Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate.

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