Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Introducing Relationship Marketing to Your Marketing Plan

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $30.00
Student $30.00
Guest $40.00
Non-Member $40.00
Location: Des Moines Golf and Country Club, 1600 Jordan Creek Pkwy, West Des Moines, IA 50266
Time: Wednesday, January 11, 2017

Event Description:

Speakers:Torey and Carl Maerz | Co-founders | Rocket Referrals

Check-in and Networking: 11:30 a.m. - 11:45 a.m.

Program: 11:45 a.m. - 1:00 p.m.

Introducing Relationship Marketing to Your Marketing Plan

How businesses are energizing their loyal promoters

There is a direct correlation between client loyalty and the success of a business. Relationship marketing aims to identify a business’ promoters and leverage them to increase profitability via active promotion, higher retention, and increased cross-sales. This presentation will introduce new research collected by Rocket Referrals on indicators of client loyalty and how technology is enabling businesses to effortlessly communicate with and energize their clients.

Key Takeaways:

  • Introduction to a new niche within marketing
  • How technology can help businesses improve client loyalty
  • Original research on improving referrals and retention

About the Speakers:

Brothers Torey and Carl Maerz are co-founders of Des Moines based startup Rocket Referrals which was recently ranked top tech company by Insurance Business Magazine and earned a spot this Spring on the IPTV Series: Iowa Entrepreneur. Prior to Rocket Referrals, Torey worked a total of 10 years in technology with Principal Financial Group and AIB College of Business. Carl is a veteran officer of the US Army, author, and contributor to Des Moines Business Record as well as various industry publications.

Registration Details:
Register for this luncheon by noon on Monday, January 9th. After noon on January 9th an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by January 9th will be billed. Cancellations may be made by contacting Cassandra Pudenz, Director, Treasury, at 515.343.8142 or by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate.

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