Events - AMA Iowa | Iowa Chapter of the American Marketing Association


WORKSHOP: Video Marketing, Take One, ACTION!

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $10.00
Student $10.00
Non-Member $15.00
Location: Greater Des Moines Botanical Garden, 909 Robert D. Ray Drive, Des Moines, IA 50309
Time: Tuesday, September 19, 2017 at 3:00 PM

Event Description:

This event has reached max capacity and we are not longer taking registrations. Walk-ins are not allowed for this event.

Video Marketing, Take One, ACTION! Become a Video Marketing Superstar
Presenter: Jeff Julian | Co-Founder |

Check-in and Networking: 3-3:30 p.m.
Program: 3:30-5 p.m.

At our April luncheon, Jeff Julian presented on understanding what goes into producing valuable video assets. Whether you attended that event or not, AMA Iowa invites you to join us as we welcome back Jeff Julian who will host this video focused workshop on Tuesday, September 19 where he'll dive even deeper into the topic of video marketing.

Workshop Description:
With live video enabled on the big social media platforms, 2017 could finally be what the last five years have claimed to be: ‘The Year of Video Marketing.’ It could be big for your marketing team, but only if you’re able to produce quality video content.

If you are considering a video for a campaign, content marketing effort, or sales enablement, you need to understand what goes into producing valuable video assets. And, no, it’s not likely your iPhone 7 camera and built-in microphone are gonna cut it. We know it can quickly become overwhelming with the plethora of cameras, lights, tripods, software, live streaming…well, the list could go on and on. But take heart! With a little flexing of your creative muscles and the courage to get out of your comfort zone, you can become a quality video marketer.  

Jeff Julian, Co-founder of and author of the book ‘Agile Marketing’, will show you how his interest in media turned into a hobby, and later became the primary form of content that got him recognized as marketing thought leader.  

During this session, you will learn about what’s involved in the planning, tools, and techniques to create killer video content that will enhance your marketing efforts, or create a brand-new channel for building brand awareness or driving sales.

During this workshop, you will learn:

  • How to work as a group to create, capture, production, and release video content to your audience.
  • Why your audience looks for different types of video on different platforms and how to produce your video in the format they want.
  • What equipment, workflow, and publishing models you will need to help you make planning decisions.

About the Speaker:
Jeff Julian is the co-founder of Squared Digital, a marketing services agency based in Kansas. Jeff has been helping companies, such as Microsoft, VFW, and the University of Kansas Health System, develop content strategies for fifteen years.

In 2003, he launched the largest technical blogging communities,, with nearly 4,000 bloggers and 100,000 blog posts in the ten years he owned it. In late 2016, Jeff has launched a new community for marketers,, that helps practitioners find their voice and share insights through articles, podcasts, and video series.

Jeff started his career as a web developer and digital marketer in 1994 at the age of 13. Since then, he has written a best-selling author of a book on content management systems, named a Microsoft Most Valuable Professional in XML and SharePoint, and recently released a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.

Registration Details:
Register for this workshop by noon on Monday, September 18. After noon on Monday, September 18 an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by September 18 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee. AMA Iowa encourages pre-payment online in advance of our events.

AMA Iowa encourages pre-payment online in advance of our events.


Register Online:

Register Here


Event Location:

View Map


© 2021 Iowa Chapter of the American Marketing Association. All Rights Reserved.