WORKSHOP: Video Marketing, Take One, ACTION!
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Video Marketing, Take One, ACTION! Become a Video Marketing Superstar
Check-in and Networking: 3-3:30 p.m.
At our April luncheon, Jeff Julian presented on understanding what goes into producing valuable video assets. Whether you attended that event or not, AMA Iowa invites you to join us as we welcome back Jeff Julian who will host this video focused workshop on Tuesday, September 19 where he'll dive even deeper into the topic of video marketing.
If you are considering a video for a campaign, content marketing effort, or sales enablement, you need to understand what goes into producing valuable video assets. And, no, it’s not likely your iPhone 7 camera and built-in microphone are gonna cut it. We know it can quickly become overwhelming with the plethora of cameras, lights, tripods, software, live streaming…well, the list could go on and on. But take heart! With a little flexing of your creative muscles and the courage to get out of your comfort zone, you can become a quality video marketer.
Jeff Julian, Co-founder of EnterpriseMarketer.com and author of the book ‘Agile Marketing’, will show you how his interest in media turned into a hobby, and later became the primary form of content that got him recognized as marketing thought leader.
During this session, you will learn about what’s involved in the planning, tools, and techniques to create killer video content that will enhance your marketing efforts, or create a brand-new channel for building brand awareness or driving sales.
During this workshop, you will learn:
About the Speaker:
In 2003, he launched the largest technical blogging communities, Geekswithblogs.net, with nearly 4,000 bloggers and 100,000 blog posts in the ten years he owned it. In late 2016, Jeff has launched a new community for marketers, EnterpriseMarketer.com, that helps practitioners find their voice and share insights through articles, podcasts, and video series.
Jeff started his career as a web developer and digital marketer in 1994 at the age of 13. Since then, he has written a best-selling author of a book on content management systems, named a Microsoft Most Valuable Professional in XML and SharePoint, and recently released a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
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