Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Do You REALLY Know Your Customers? Developing Buyer Personas

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $25.00
Student $25.00
Guest $40.00
Non-Member $40.00
Location: Des Moines Golf and Country Club, 1600 Jordan Creek Pkwy, West Des Moines, IA 50266
Time: Wednesday, November 1, 2017 at 11:30 AM

Event Description:

Speaker: Barb Breeser | Digital Mobile Marketing Strategist | Purplegator

Check-in and Networking: 11:30 a.m. - 11:45 a.m.
Program: 11:45 a.m. - 1 p.m.

Do you really know who your customers are? What programs do they watch? Where do they shop? What do they read? What inspires them? WHO inspires them? By taking this information and developing buyer personas, you’ll be able to connect with your customers on a more meaningful level.

Buyer Personas are a semi-fictional representation of your customer. The information you compile about them is a combination of market research and your own data that you already have about your customer base.
Why are Personas important? Equally important to B2B as they are to B2C, personas tell you where your clients & prospects spend time online, what resources they trust, and what may compel them to buy or hire or subscribe or join.

This presentation will make the case for creating multiple buyer personas. We’ll review the process step by step, and attendees will have an outline to take with them that will help in the creating of their company’s buyer personas.

Key Takeaways:

  1. The importance of buyer personas
  2. Where and how to gather information about your customers/clients/members
  3. Step by step outline for creating your own personas

About the Speaker:

Barb Osier Breeser has over 25 years of experience in Advertising, Trade Shows, Social Media, Inbound Marketing, Content Strategy, Social Media Advertising and Mobile Marketing. Barb has helped create and manage campaigns for over 200 large and small local & regional businesses as well as national and international companies.

As a Digital Mobile Marketing Strategist with Purplegator, Barb helps clients generate traffic, leads and sales online and on their mobile devices.

A graduate of Valley High School & the University of Northern Iowa, Barb lives in central Iowa. When she’s not immersed in mobile and social media strategies, she is probably enjoying a cup of luxury coffee or looking for unusual and exciting treasures to sell on eBay.

Registration Details:

Register for this luncheon by noon on Monday, October 30. After noon on Monday, October 30, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by October 30 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


Register Online:

Register Here


Event Location:

View Map


© 2022 Iowa Chapter of the American Marketing Association. All Rights Reserved.