Do You REALLY Know Your Customers? Developing Buyer Personas
Speaker: Barb Breeser | Digital Mobile Marketing Strategist | Purplegator
Check-in and Networking: 11:30 a.m. - 11:45 a.m.
Do you really know who your customers are? What programs do they watch? Where do they shop? What do they read? What inspires them? WHO inspires them? By taking this information and developing buyer personas, you’ll be able to connect with your customers on a more meaningful level.
Buyer Personas are a semi-fictional representation of your customer. The information you compile about them is a combination of market research and your own data that you already have about your customer base.
This presentation will make the case for creating multiple buyer personas. We’ll review the process step by step, and attendees will have an outline to take with them that will help in the creating of their company’s buyer personas.
About the Speaker:
Barb Osier Breeser has over 25 years of experience in Advertising, Trade Shows, Social Media, Inbound Marketing, Content Strategy, Social Media Advertising and Mobile Marketing. Barb has helped create and manage campaigns for over 200 large and small local & regional businesses as well as national and international companies.
As a Digital Mobile Marketing Strategist with Purplegator, Barb helps clients generate traffic, leads and sales online and on their mobile devices.
A graduate of Valley High School & the University of Northern Iowa, Barb lives in central Iowa. When she’s not immersed in mobile and social media strategies, she is probably enjoying a cup of luxury coffee or looking for unusual and exciting treasures to sell on eBay.
Register for this luncheon by noon on Monday, October 30. After noon on Monday, October 30, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by October 30 will be billed. Cancellations may be made by emailing AMAReservations@gmail.com. Invoiced payments will be assessed a $5 administration fee.
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