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How to win through authentic storytelling in digital marketing

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $35.00
Student $35.00
Guest $50.00
Non-Member $50.00
Location: West Des Moines - Hilton Garden Inn, 205 S. 64th Street, West Des Moines, IA 50266
Time: Wednesday, December 6, 2017 at 11:30 AM

Event Description:

Speaker: Christoph Trappe | VP, Content Marketing | ScribbleLive
Check-in and Networking: 11:30 a.m.-12 p.m.
Program: 12-1 p.m.

Presentation:

Author and global storytelling coach Christoph Trappe will share how organizations can get past lame and boring content and instead can tell unique and authentic stories. His proven framework can help any organization figure out its uniqueness factor and help them tell stories on an ongoing basis and across all relevant channels.

Key Takeaways:

  1. Understanding the importance and value of authentic storytelling
  2. Knowing how to get started
  3. Understanding own organization’s barriers

About the Speaker:

Christoph Trappe is a career storyteller who has worked as a journalist, change agent and content marketing executive. He is a global keynote speaker, frequent blogger, trainer and twotime author. His digital initiatives have been  recognized globally. He is a content marketing expert who frequently speaks at global conferences about social media, blogging and executive buy-in. He has been recognized globally for his thought leadership by numerous  organizations. The IMA named him Internet Marketer of the Year in 2015. Christoph helps businesses and organizations develop and implement strategic content marketing plans and practices by combining efficient workflows,  content marketers' skills and useful technologies.

 

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