Events - AMA Iowa | Iowa Chapter of the American Marketing Association


January Luncheon: Keith Kmett, Discovering Your Customer Experience and Making Improvements

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $25.00
Student $25.00
Guest $40.00
Non-Member $40.00
Location: Des Moines Golf and Country Club, 1600 Jordan Creek Pkwy, West Des Moines, IA 50266
Time: Wednesday, January 10, 2018 at 11:30 AM

Event Description:

Speaker: Keith Kmett, Director of Digital CX, Principal
Check-in and Networking: 11:30 a.m. - Noon
Announcements and Speaker Introduction: Noon
Speaker Presentation and Q&A: 12:05 p.m. - 1 p.m.

Keith Kmett, director of digital customer experience at Principal, will be our January luncheon speaker on the topic of discovering your customer experience and making improvements. Unfortunately, Steve Lacy, chairman and CEO of Meredith, is no longer available to speak. We are working to re-schedule his presentation.

Presentation Description:

Customer experience and design thinking are two hot topics in every business and particularly on marketing teams. CX has now been proven to be a key way to differentiate your business, not to mention build customer loyalty and brand. What is CX? What is design thinking? How do they work together? How do you get started in CX? What are some of the key techniques and methods that really work to improve CX and grow your business? Those are the questions that Keith Kmett, will address in his presentation.‚Äč

Key Takeaways:

  1. Definitions of CX and Design Thinking
  2. Empathy mapping techniques
  3. Journey mapping techniques

Speaker Biography:

Keith Kmett has been with Principal for six years and in digital marketing for over 15 years. With degrees from ISU in Journalism (visual communications) and Spanish, he has been able to find create new roles in a career based in IT development, UX and finally CX. His language skills have taken him to Latin America, living in Chile and working in Mexico and Brazil for Principal to improve customer experiences around the world. He has certifications in usability, Google Analytics and storytelling.

Registration Details:

Register for this luncheon by noon on Monday, January 8. After noon on Monday, January 8, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by January 8 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


Register Online:

Register Here


Event Location:

View Map


© 2018 Iowa Chapter of the American Marketing Association. All Rights Reserved.