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AMA Iowa Experience - Navigating the Changing Marketing Landscape

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $80.00
Student $45.00
Guest $100.00
Non-Member $100.00
Last Day to Register: Thursday, February 22, 2018
Location: Hilton Garden Inn West Des Moines, 205 S. 64th Street, West Des Moines, IA 50266
Time: Friday, February 23, 2018 9:00 AM - 5:00 PM

Event Description:

REGISTRATION FOR THE 2018 EXPERIENCE EVENT HAS CLOSED

Returning in 2018 for its 5th consecutive year the AMA Iowa Experience event promises to provide expert insight and hands-on sessions that explore key marketing concepts to help you advance your knowledge and career.

Join us for this day-long conference focused on navigating the dynamic marketing landscape including everything from strategy to content, with more hands-on sessions than ever before. We’ll also engage in a lively LOUD Tables session where you will have the opportunity to connect with marketers with similar interests, learn what others are doing and get inspiration for bringing your ideas back to your workplace!

View full session descriptions here.

Agenda:

9 a.m.

Registration & Check-In

   

9:30 am.

Opening Remarks & Keynote

Brand Loyalty is Dead - Mary Ann O’Brien, CEO and Founder, OBI Creative

 

10:45 a.m.

Break

   

11 a.m.

Breakout Session 1

How to Build a Winning Marketing Technology Stack - Mollie Bodensteiner, Marketing Technology Expert & Independent Consultant*

Boarding Your Story - Tom Woody, Senior Production Sales Specialist, Screenscape Studios*

11:40 a.m.

Lunch

   

12:30 p.m.

LOUD Table Discussions

   

1:30 p.m.

Breakout Session 2

How to Build a Winning Marketing Technology Stack - Mollie Bodensteiner, Marketing Technology Expert & Independent Consultant*

Tips for Better Business Writing and Speaking - Nick Westergaard, Chief Brand Strategist, Brand Driven Digital*

2:10 p.m.

Break

   

2:25 p.m.

Breakout Session 3

Boarding Your Story - Tom Woody, Senior Production Sales Specialist, Screenscape Studios*

Tips for Better Business Writing and Speaking - Nick Westergaard, Chief Brand Strategist, Brand Driven Digital*

3:15 p.m.

Closing Keynote

Finding Your Voice: How to Write Authentically to Engage and Retain - Kasey Riley, CMO, The Fat Plant Society

 

4 p.m.

Happy Hour – Cheers!

   

*Indicates concurrent session

Registration Details:
Register for this event by noon on Friday, February 16. After noon on Friday, February 16, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by February 16 will be billed. Cancellations may be made by emailing AMAReservations@gmail.com. Invoiced payments will be assessed a $5 administration fee. AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events for the latest upcoming events and programs!

 

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