Influencer Marketing is Only for B2C Brands (& Other Lies Your Parents Told You)
Speaker: Ashleyt Zeckman | Director of Agency Marketing | TopRank Marketing
Check-in and Networking: 11:30 a.m. - Noon
For years celebrities have been gracing the covers of magazines, acting in commercials and pimping out their social media profiles for pay. But should that really be considered influencer marketing?
While it may seem like B2C brands have influencer marketing all figured out, there is even more opportunity for B2B brands to begin building meaningful influencer relationships.
One way to do that is by developing influencer driven content programs. These programs provide a unique opportunity reach and build credibility your audience by working with experts that they can relate to and trust.
About the Speaker:
Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in content strategy, branding, influencer marketing and social media.
Register for this luncheon by noon on Monday, April 2. After noon on Monday, April 2, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by April 2 will be billed. Cancellations may be made by emailing AMAReservations@gmail.com. Invoiced payments will be assessed a $5 administration fee.
AMA Iowa encourages pre-payment online in advance of our events.
Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!
Register Online:Register Here
Event Location:View Map