Romancing B2B Influencers: How to Attract, Engage and Persuade Influencers to Co-Create
Speaker: Ashley Zeckman | Director of Agency Marketing | TopRank Marketing
Check-in and Networking: 11:30 a.m. - Noon
For years celebrities have been gracing the covers of magazines, acting in commercials and pimping out their social media profiles for pay. But should that really be considered influencer marketing?
While it may seem like B2C brands have influencer marketing all figured out, there is even more opportunity for B2B brands to begin building meaningful influencer relationships.
One way to do that is by developing influencer driven content programs. These programs provide a unique opportunity reach and build credibility your audience by working with experts that they can relate to and trust.
About the Speaker:
Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in content strategy, branding, influencer marketing and social media.
Register for this luncheon by noon on Monday, April 2. After noon on Monday, April 2, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by April 2 will be billed. Cancellations may be made by emailing AMAReservations@gmail.com. Invoiced payments will be assessed a $5 administration fee.
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