Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Romancing B2B Influencers: How to Attract, Engage and Persuade Influencers to Co-Create

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $35.00
Student $35.00
Guest $50.00
Non-Member $50.00
Location: Des Moines Golf and Country Club, 1600 Jordan Creek Pkwy, West Des Moines, IA 50266
Time: Wednesday, April 4, 2018 at 11:30 AM

Event Description:

Speaker: Ashley Zeckman | Director of Agency Marketing | TopRank Marketing

Check-in and Networking: 11:30 a.m. - Noon
Announcements and Speaker Introduction: Noon
Speaker Presentation and Q&A: 12:10 p.m. - 1 p.m.

For years celebrities have been gracing the covers of magazines, acting in commercials and pimping out their social media profiles for pay. But should that really be considered influencer marketing?

While it may seem like B2C brands have influencer marketing all figured out, there is even more opportunity for B2B brands to begin building meaningful influencer relationships.

One way to do that is by developing influencer driven content programs. These programs provide a unique opportunity reach and build credibility your audience by working with experts that they can relate to and trust.

  • A dive into 3 stories of successful content and influencer marketing in action.
  • Steps for creating a stellar experience for your audience and your influencers.
  • Scrappy ideas for collaborating with influencers when you have limited time and resources.
  • Bonus: Formulas for determining content and influencer marketing ROI.

Key Takeaways

  1. How to create a great experience for your influencers
  2. How to create a good mix of influencers to support marketing objectives
  3. Top tools to use for influencer + content

About the Speaker:

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in content strategy, branding, influencer marketing and social media.

Registration Details:

Register for this luncheon by noon on Monday, April 2. After noon on Monday, April 2, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by April 2 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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