Events - AMA Iowa | Iowa Chapter of the American Marketing Association


If You’re Not Adapting, You’re Losing and Why Your Annual Marketing Plan Isn’t Enough

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $35.00
Student $35.00
Guest $50.00
Non-Member $50.00
Location: Des Moines Golf and Country Club, 1600 Jordan Creek Pkwy, West Des Moines, IA 50266
Time: Wednesday, March 7, 2018 at 11:30 AM

Event Description:

Speaker: Ken Bonham, Founding Partner and Vice President, Lucid Agency
Presentation: If You’re Not Adapting, You’re Losing and Why Your Annual Marketing Plan Isn’t Enough
Check-in and Networking: 11:30 a.m. - Noon
Announcements and Speaker Introduction: Noon
Speaker Presentation and Q&A: 12:05 p.m. - 1 p.m.

Presentation Description:

Today, professional marketers are tasked with quite a challenge - making sure brands are extended and flourish online, while keeping the offline house in order. In a digital world where Google changes their algorithm hundreds of times per year, and a few keystrokes on Twitter can change the media narrative, sometimes it can prove difficult to know where to focus. Knowing where your organization should focus, and implementing an agile, but structured, marketing approach may be the life boat your organization needs. Attend this engaging session led by Ken Bonham, Partner at leading digital firm, Lucid Agency, to leave with actionable takeaways – whether you are a marketing consultant, a department lead or the CMO of a global enterprise.

Key Takeaways:

  1. Importance of a flexible marketing plan
  2. How to delegate tasks to your team to make sure you’re keeping up
  3. Current trends and what’s coming in the future

Speaker Biography:

Ken Bonham is a Founding Partner at Lucid Agency, a top-performing agency, as per Google. Ken and his team have made digital marketing understandable to clients by maintaining transparency, and effectively communicating big ideas and actionable information across various online platforms. Ken specializes in an array of topics ranging from trends in digital marketing to business development and avidly speaks on these topics at conferences and events. Ken is a proud alumnus of Arizona State University and is heavily involved in serving the Arizona community. Ken is on the Board of Directors for The Council of Better Business Bureaus as well as the Arizona Coyotes Foundation. He is also a professional ice hockey official in the American Hockey League.

A few brands that Lucid has worked with over the years include Circle K, Best Western, Motorola Solutions and Brookfield Homes.

Registration Details:

Register for this luncheon by noon on Monday, March 5. After noon on Monday, March 5, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by March 5 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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