If You’re Not Adapting, You’re Losing and Why Your Annual Marketing Plan Isn’t Enough
Speaker: Ken Bonham, Founding Partner and Vice President, Lucid Agency
Today, professional marketers are tasked with quite a challenge - making sure brands are extended and flourish online, while keeping the offline house in order. In a digital world where Google changes their algorithm hundreds of times per year, and a few keystrokes on Twitter can change the media narrative, sometimes it can prove difficult to know where to focus. Knowing where your organization should focus, and implementing an agile, but structured, marketing approach may be the life boat your organization needs. Attend this engaging session led by Ken Bonham, Partner at leading digital firm, Lucid Agency, to leave with actionable takeaways – whether you are a marketing consultant, a department lead or the CMO of a global enterprise.
Ken Bonham is a Founding Partner at Lucid Agency, a top-performing agency, as per Google. Ken and his team have made digital marketing understandable to clients by maintaining transparency, and effectively communicating big ideas and actionable information across various online platforms. Ken specializes in an array of topics ranging from trends in digital marketing to business development and avidly speaks on these topics at conferences and events. Ken is a proud alumnus of Arizona State University and is heavily involved in serving the Arizona community. Ken is on the Board of Directors for The Council of Better Business Bureaus as well as the Arizona Coyotes Foundation. He is also a professional ice hockey official in the American Hockey League.
A few brands that Lucid has worked with over the years include Circle K, Best Western, Motorola Solutions and Brookfield Homes.
Register for this luncheon by noon on Monday, March 5. After noon on Monday, March 5, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by March 5 will be billed. Cancellations may be made by emailing AMAReservations@gmail.com. Invoiced payments will be assessed a $5 administration fee.
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