Events

Event Details:

Event Description:

This event is sold out. No walk-ins accepted.

How to Succeed in Zuckerberg's New Facebook

Presenters:
Justin Wise | Think Digital
Chris Snider | Drake University School of Journalism and Mass Communication

Registration and Networking: 3-3:30 p.m.
Workshop: 3:30-5 p.m.
Social Hour & Venue Tour: 5-6 p.m.

Workshop Description:

Everything changed on Jan. 11. That’s the day that Mark Zuckerberg decided to make Facebook more about friends and family and less about marketing.

Justin Wise from Think Digital and Chris Snider from Drake University will discuss how to succeed on Facebook in 2018 – from creating advertising that gives a return on your investment to creating content that will break through the new "friends and family" algorithm update.

Chris will discuss what we know about Facebook’s big update and what you can do to make sure your content still gets noticed by users. He’ll also offer some alternatives if Facebook is no longer working for your business. Justin will share his expertise for finding success with Facebook advertising that has come from placing thousands of dollars worth of advertising for clients.

After the workshop, there will be a social with drinks and a tour of Red Noise 6 Studios.

Key Takeaways:

1. How to create content that breaks through Facebook’s algorithm
2. Social media trends beyond Facebook for 2018
3. How to find success using Facebook advertising

About the Presenters:

Chris Snider has spent his career pushing for innovative and creative ways to tell and present stories in print and online. He’s currently an associate professor in the School of Journalism and Mass Communication at Drake University in Des Moines. Chris has a degree in journalism from the University of Iowa and an MBA from Drake University. Chris teaches undergraduate classes in social media strategy, multimedia, digital media strategy and web design. He also teaches graduate classes in Drake’s Master of Communication program and in the MBA program. He was previously assistant managing editor for digital innovation at the Des Moines Register, editor of Juice magazine, news design director at the St. Louis Post-Dispatch and a designer at the Baltimore Sun.

Justin Wise is the founder of Think Digital, a digital marketing company that simplifies lead generation for small and medium-size businesses. He lives in Des Moines, Iowa (by choice) with his wife and three kids. Find out more at JustinWise.net.

Registration Details:
This event is sold out. No walk-ins accepted. Register for this workshop by noon on Monday, March 19. After noon on Monday, March 19 an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by March 19 will be billed. Cancellations may be made by emailing AMAReservations@gmail.com. Invoiced payments will be assessed a $5 administration fee. AMA Iowa encourages pre-payment online in advance of our events.

AMA Iowa encourages pre-payment online in advance of our events.