Events - AMA Iowa | Iowa Chapter of the American Marketing Association


The Art & Science of Rebranding: Telling an old story in a new way

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $35.00
Student $35.00
Guest $50.00
Non-Member $50.00
Location: Hilton Garden Inn - West Des Moines, 205 S. 64th Street, West Des Moines, IA 50266
Time: Wednesday, July 11, 2018 at 11:30 AM

Event Description:

Mary Ann O'Brien, OBI Creative
Chad Zenner, GuideOne

Check-in and Networking: 11:30 a.m. - Noon
Announcements and Speaker Presentation: 12-1 p.m.

The Art & Science of Rebranding: Telling an old story in a new way

Presentation Description:

70 years of tradition. A challenging economic environment. A shrinking market. A stale and stagnant culture. A new leadership team. The crucial requirement to diversify and grow. Sounds like the right time to undergo a brand transformation.

In partnership with OBI Creative, learn why and how GuideOne Insurance embarked on a journey to redefine who they are. You’ll discover insights into utilizing research and data that inspire creative design and messaging. You’ll learn the importance of injecting emotion into your story and how simplifying your message can lead to gains in consistency and efficiency.

Key Takeaways:

  1. Utilizing research to shape your brand message.
  2. Inserting emotion into your brand story.
  3. How simplifying your story leads to consistent messaging.

Speaker Biographies:

Chad Zenner
Chad Zenner has responsibilities for GuideOne’s Marketing and Corporate Communications efforts. He has spent the majority of his career in insurance leading marketing and digital initiatives for a variety of carriers, both startup and global. Before joining GuideOne, Chad served as Chief Marketing Officer for AssureStart in Seattle, WA. AssureStart was the first direct-to-consumer carrier providing BOP insurance to small businesses online. Prior to AssureStart, Chad served as Director of Digital Marketing for Principal Financial Group and Senior Vice President of Digital Marketing at Marsh U.S. Consumer in Des Moines.

Chad is a graduate of Drake University with a major in marketing. He is also a member of the American Marketing Association, the Association of National Advertisers, and the Direct Marketing Association.

Mary Ann O'Brien
A nationally recognized branding and marketing thought leader, Mary Ann O'Brien has been entrusted by some of the most successful brands in the world to help steer their strategic direction. She has led national and global strategic initiatives for Intel, Microsoft, Sony, Gateway, Viewsonic, D-Link and Advance Auto Parts, SAC Federal Credit Union, Bridges Investment Management, Inc. and Creighton University. Prior to founding OBI Creative in 2001, Mary Ann served as Executive Vice President of Marketing at Gateway in San Diego, California, and Vice President of Sales & Marketing at GoAmerica in Hackensack, New Jersey.

Meal Details:

We will be serving a BBQ pulled pork sandwich as the main course. If you need an alternative meal, please note 'vegetarian' further into the registration process and a salad will be provided as your main course.

Luncheon Sponsor:

A big thank you to our July luncheon sponsor, Straub Marketing!

Registration Details:

Register for this luncheon by noon on Monday, July 9. After noon on Monday, July 9, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by June 4 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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