Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Marketing Analytics: Making Marketers Look Good [Quad Cities]

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $35.00
Student $35.00
Guest $50.00
Non-Member $50.00
Location: Hilton Garden Inn, 959 Middle Road, Bettendorf, IA 52722
Time: Wednesday, August 29, 2018 at 11:30 AM

Event Description:

Quad Cities AMA Iowa Luncheon

Our luncheons are your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch!

Keri Rursch
Gary J. Gaeth
Amy Orr

Check-in and Networking: 11:30 a.m. - Noon
Join us before lunch to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community 
Announcements and Speaker Presentation: 12-1 p.m.
Our AMA Iowa QC Director of Programming will kick things off promptly at noon.

Marketing Analytics: Making Marketers Look Good

Presentation Description:

How many marketing decisions do you make where you can’t answer the question, “Did it work?” What if you could more accurately identify what marketing campaigns will be a success? What metrics would you need to determine that success and what is the best way to set those analytics in place?

In this panel discussion, we’ll hear from three marketers who have successfully used data to ramp up their marketing outcomes.

Key Takeaways:

  1. Learn how to start the process of mining data for decision-making
  2. Understand what metrics are useful in creating a data-driven marketing program

‚ÄčSpeaker Biography:

Keri Rursch
Keri Rursch started at Augustana in August 2011. She served as the college’s director of public relations for three years. In August 2014, she was promoted to Executive Director of Public Relations, Communication, and Marketing and then to assistant vice president of communication and marketing. In her current role, Keri is responsible for managing the Office of Communication and Marketing and the implementation of the college’s strategic efforts to support visibility and reputation, and she is a member of the senior leadership team.

Keri is a graduate of Illinois State University. Before Augustana, she worked at Modern Woodmen of America in Rock Island for 16 years. A native of Aledo, Ill., she and her husband live on a farm near Reynolds, Ill., and they have two teenage daughters.

Gary J. Gaeth
Gary Gaeth is Professor of Marketing and holds the Cedar Rapids Chair of Business. He joined the University in 1983 and earned his Ph.D. and MS in Psychology from Kansas State University, an MS Mathematics from University of Wyoming and a BS in Mathematics/Statistics from Northern Michigan University. In his career, Gary has held positions of Ph.D. Program Director, Faculty Advisor to the Evening MBA Program, Associate Dean of the School of Management and Departmental Executive Officer for the Marketing Department.

His theory-based research focuses on analytic models of consumer decision making and his applied research on the strategic application of marketing analytics. Gary has published widely in decision making (with his long-time colleague Irwin Levin) and marketing journals. He has consulted with companies in several diverse industries, including Aetna, HNI, American Dental Association, Kirkwood Community College, University Hospitals and Clinics, and St Lukes in Des Moines.

Amy Orr
Amy is the Vice President of Marketing for IH Mississippi Valley Credit Union (IHMVCU), a $1.2B credit union with 120,000 members and 17 branches based in Moline, IL. With the support of her marketing team, she’s responsible for all marketing and branding initiatives, community impact and member communications.

One of the most significant challenges she’s experienced in her 20 years is transitioning from a traditional marketing team to one focused on analytics and digital strategies. Currently, her team is gearing up for 2019 to celebrate IHMVCU’s 85th Anniversary and the grand opening of their new HQ.
Before working with IHMVCU, Amy spent nine years in community relations with Genesis Health System. She currently serves on Member Development Company’s Innovation Council and volunteers as Board Chair for MidCoast Fine Arts. She received her credit union marketing executive designation from CUNA in 2013 and holds a BS in Journalism and Mass Communication from Iowa State University.

Luncheon Sponsor:

A big thank you to our luncheon sponsor, the Mississippi Valley Regional Blood Center!

Registration Details:

Register for this luncheon by noon on Monday, August 27. After noon on Monday, August 27, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by August 27th will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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