Events - AMA Iowa | Iowa Chapter of the American Marketing Association


The Evolution of Meredith Corporation

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $35.00
Student $35.00
Guest $50.00
Non-Member $50.00
Location: Des Moines Golf & Country Club, 1600 Jordan Creek, West Des Moines, IA 50266
Time: Wednesday, October 3, 2018 at 11:30 AM

Event Description:

Our monthly luncheon is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch!

Speaker: Steve Lacy, Meredith Corporation

Check-in and Networking: 11:30 a.m. - Noon
Join us before lunch to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community 

Announcements and Speaker Presentation: 12-1 p.m.
Our AMA Iowa president will kick things off promptly at noon.

The Evolution of Meredith Corporation

In January 2018 Meredith Corporation closed on its acquisition of Time Inc., which doubled the size of the company; added many iconic brands, including People, InStyle, Southern Living, Food & Wine, Cooking Light, Entertainment Weekly, and more; and greatly enhanced their reach and go-to-market positioning. Steve will focus on how that acquisition has affected Meredith and its business, and address what’s next for the company.

Key Takeaways:

  1. The scale, marketing prowess, and iconic brands residing right here in Central Iowa.

  2. The impact of this major media acquisition on Meredith and Des Moines.

  3. What this acquisition means for the future of the company.

Speaker Biography: Stephen M. Lacy

Steve Lacy is Executive Chairman of the Board of Meredith Corporation, a company committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

Lacy serves on the Boards of Hormel Foods Corporation and Great Western Bank.  In addition, he serves on The Advertising Council, The International Federation of the Periodical Press and is Chair of the Board of The Association of Magazine Media and the Board of The Kansas State University Foundation.  

In the Des Moines community, Lacy is Chair of The Community Foundation of Greater Des Moines and the Des Moines Redevelopment Corporation.  He is past Chair of the Greater Des Moines Partnership Board and United Way of Central Iowa’s annual campaign and has served in leadership positions with the American Red Cross, Junior Achievement, Big Brothers/Big Sisters, Easter Seals and the Dowling Catholic High School Foundation. 

Registration Details:

Register for this luncheon by noon on Monday, October 1. After noon on Monday, October 1, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by October 3 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

Maximum Number of Attendees: 130

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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