Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Creating Marketing Campaigns That Are Better Than Bacon

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $35.00
Student $35.00
Guest $50.00
Non-Member $50.00
Last Day to Register: Wednesday, November 7, 2018
Location: Holiday Inn Downtown Mercy Campus, Top of The Tower Conference Room, 1050 6th Ave, Des Moines, IA 50314
Time: Wednesday, November 7, 2018 11:30 AM - 1:00 PM

Event Description:

Our monthly luncheon is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch!

Speaker: Alexa Hubley, Marketing Strategist

Check-in and Networking: 11:30 a.m. - Noon
Join us before lunch to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community. 

Announcements and Speaker Presentation: 12-1 p.m.
Our AMA Iowa president will kick things off promptly at noon.

Creating Marketing Campaigns That Are Better Than Bacon

Presentation Description:

When you launch a digital marketing campaign well - it pops (and sizzles)! But working across teams, and often against competing deadlines to align all your activities, tactics and assets for launch is no easy feat. Where do you even start and how do you decide which combination of content assets and distribution plans is the best one for that particular goal or metric? It takes a mixture of project management, organization, quick-thinking and often a knack for improvisation in order to master the art of campaign strategy.

In this session, Alexa will give you a framework for launching successful, interconnected (and sometimes improvised) marketing campaigns that’ll keep your visitors coming back for more. Like bacon.

Key Takeaways:

  1. A repeatable, easy-to-use framework for building marketing campaigns that sizzle.
  2. How to use research, experimentation and data to execute an effective marketing campaign launch.
  3. Lessons from a real marketing case study you can apply right away.

‚ÄčSpeaker Biography:

Alexa Hubley
Alexa is an international speaker and marketing strategist who thrives on building personalized, thoughtful content marketing campaigns. Previously at Unbounce, she now leads marketing campaign strategy at Help Scout, a help desk for customer-obsessed businesses.

She has spoken on marketing strategy at some of the top-rated international marketing conferences, including SearchLove, ConversionXL Live, Mail My Day, Call to Action Conference, Pulse and Digital Elite Camp.

Registration Details:

Register for this luncheon by noon on Monday, November 5. After noon on Monday, November 5, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by November 7 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

Maximum Number of Attendees: 300

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


Event Location:

View Map


© 2021 Iowa Chapter of the American Marketing Association. All Rights Reserved.