Events - AMA Iowa | Iowa Chapter of the American Marketing Association


WORKSHOP: StoryBrand - A Smarter, Faster Way to Define Your Brand’s Message

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $10.00
Student $10.00
Guest $15.00
Non-Member $15.00
Location: Tero International, 1840 NW 118th St #107, Clive, IA
Time: Wednesday, December 12, 2018 2:45 PM - 5:00 PM

Event Description:

StoryBrand: A Smarter, Faster Way to Define Your Brand’s Message

Jenny Cross, Founder | TwoTone
Kayla Parker | TwoTone

Registration and Networking: 2:45-3:00 p.m.
Workshop: 3:00-5 p.m.

Workshop Description:

Is it hard to explain what you do? Is talking about your business a difficult task? Is it time to revamp your website copy? Are you overwhelmed at the thought of re-writing everything from scratch (again)? 

You’re not alone. We’ve helped hundreds of others in your position, and we can help you, too.

Join the founder of TwoTone Creative, Jenny Cross, and her trusty sidekick (not her official title), Kayla Parker, for this hands-on brand messaging workshop. Together, they will walk through the proven seven-step StoryBrand process and teach you how to identify and build out key customer personas. This will clarify and simplify your messaging in order to better engage your customers. Clear messaging leads to clear sales, and you'll soon bring in more qualified leads and increased revenue.

Why StoryBrand?

There’s a universal fascination with stories. We enjoy seeing how things unfold, and we’re always viewing ourselves as the hero in our own narratives. Therefore, it makes perfect sense that we should include stories as our number one marketing technique. That’s where StoryBrand comes in… Continue Reading

Key Takeaways:

  • An outline of your brand’s key content
  • Actual website copy for your business that will generate leads from your homepage
  • A cheat sheet on how to tailor copy for different digital marketing platforms
  • A completed persona worksheet that will help you identify and truly target your audience

About the Presenters

Jenny Cross is the founder of TwoTone Creative, a creative agency in West Des Moines that focuses on helping companies elevate their brand and grow their business through messaging and design. With over 10 years of experience in marketing, business, and design, Jenny now specializes in brand development and growing companies. She loves partnering with other business owners and entrepreneurs and sharing the knowledge she’s accumulated.

Kayla Parker is our resident wordsmith and grammar aficionado. She has earned degrees in both graphic design and journalism. With an editorial background and experience working for a major magazine, Kayla is passionate about creating unity between words and design. Her goal is to bridge the gap between the creation and implementation of copy in order to deliver high quality work that is exceptional in every creative capacity.

Registration Details:

The max attendance for this event is 40 attendees. Registration will cut off when we've reached 40 attendees. Register for this workshop by noon on Monday, December 10. After noon on Monday, December 10 an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by December 10 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee. AMA Iowa encourages pre-payment online in advance of our events.

AMA Iowa encourages pre-payment online in advance of our events.


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