Events - AMA Iowa | Iowa Chapter of the American Marketing Association


How to Be Funny (Even If You’re Not): Comedy-Inspired Copywriting Tips for Marketers

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $25.00
Student $25.00
Guest $40.00
Non-Member $40.00
Location: Holiday Inn Des Moines DTWN - Mercy, 1050 6th Ave, Des Moines, IA 50314
Time: Wednesday, April 3, 2019 11:30 AM - 1:00 PM

Event Description:

Our monthly luncheon is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch!

Speaker: Lianna Patch, Head Puncher, Copywriter for Punchline Copy

Check-in and Networking: 11:30 a.m. - Noon
Join us before lunch to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community. 

Announcements and Speaker Presentation: 12-1 p.m.
Our AMA Iowa president will kick things off promptly at noon.

How to Be Funny (Even If You’re Not): Comedy-Inspired Copywriting Tips for Marketers

Presentation Description:

You know your success depends on keeping users and customers around in the long term… but how do you do it? Knock, knock. Who’s there? HUMOR.

Lianna will show you why and how you can get started using humor in your marketing copy — from humor's actual effects on the brain to line-level copy changes that anyone on your team can use to write funnier, higher-converting copy. Don’t miss this entertaining and informative presentation that will bring a new angle (and possibly giggle) to your marketing copy.

Key Takeaways:

  1. Discover how humor works in the brain and the unique roles it plays in decision-making and relationship-building.

  2. Understand how to deliver humor to your audience without offending them.

  3. Steal my line-level copy “punch-ups” to immediately imbue your marketing with personality, humor, and irreverence.

Speaker Biography:

Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).

Trained in the not-so-dark arts of buyer psychology and customer research, she specializes in punchy, engaging landing pages and email copy. Her work has been featured by Copy Hackers, HubSpot, Conversio, Autopilot, BigCommerce, ConversionXL, Mailshake, and more impressive publications whose names you probably don’t know.

She’s written copy for Freshbooks, Manly Bands, GhostBed, and The Contract Shop, among other delightful clients, and regularly speaks at ecommerce and software conferences around the world.

Not sick of hearing about her yet? Great! Conquer campaigns with Lianna at Punchline Conversion Copywriting.

A Big Thank You to our Luncheon Sponsor:

Registration Details:

Register for this luncheon by noon on Monday, April 1. After noon on Monday, April 1, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by April 3 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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