Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Hitting a Home Run with Digital Content: A Look at the Chicago Cubs’ Rise to the Top

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $35.00
Student $35.00
Guest $50.00
Non-Member $50.00
Location: Des Moines Golf & Country Club, 1600 Jordan Creek, West Des Moines, IA 50266
Time: Wednesday, May 1, 2019 11:30 AM - 1:00 PM

Event Description:

Our monthly luncheon is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch!

Speaker: Kevin Saghy, Senior Director of Social Media, The Ohio State
University, Formerly with The Chicago Cubs

Check-in and Networking: 11:30 a.m. - Noon
Join us before lunch to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community. 

Announcements and Speaker Presentation: 12-1 p.m.
Our AMA Iowa president will kick things off promptly at noon.

Hitting a Home Run with Digital Content: A Look at the Chicago Cubs’ Rise to the Top

Presentation Description:

The historic rise of the Chicago Cubs as World Series Champions coincided with a
similar emergence off the field, as the team’s revised content strategy paved the way to
becoming an online powerhouse in professional sports.

In his role with the Chicago Cubs, Kevin helped spearhead the organization’s transition
to an Integrated Marketing Communications (IMC) model to integrate social media, PR
and marketing efforts – often planning creative content that made a splash online while
also driving earned media. From setting the strategy and bringing it to life, to revising it
based on new organizational objectives, Kevin will discuss several specific examples
and their impact on the brand.

Key Takeaways:

  1. Strategy: How to build and optimize a targeted content strategy
  2. Integration: How the collaboration between Marketing and Communications unlocked the team’s full potential
  3. Examples: The strategy in action with accompanying results

Speaker Biography:

Kevin Saghy

Prior to joining The Ohio State University in his current role as senior director of social
media, Kevin worked for eight seasons at the Chicago Cubs, most recently as assistant
director of communications. Kevin was responsible for promoting the club’s business
and community initiatives through integrated communications channels, including the
overall direction of the team’s social media strategy and reporting. Kevin led cross-
functional strategic planning, collaborated with corporate and community partners, and
served as a team spokesperson to local and national media.

Under Kevin’s leadership, the Cubs’ social media team was nationally recognized for its
compelling content, entertaining voice and focus toward personal engagement,
including the most total interactions with fans on Twitter among any Major League
Baseball club. In a 2017 social engagement study released by SportsBusiness Journal,
the Cubs were recognized as the top-performing baseball team, and the only MLB club
ranked among the top 25 global sports organizations.

A Big Thank You to our Luncheon Sponsor:

Registration Details:

Register for this luncheon by noon on Monday, April 29. After noon on Monday, April 29, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by May 1 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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