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Balancing Relevance vs. Privacy: The State of Data in Email Marketing in 2019

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $35.00
Student $35.00
Guest $50.00
Non-Member $50.00
Location: Des Moines Golf & Country Club, 1600 Jordan Creek, West Des Moines, IA 50266
Time: Wednesday, June 5, 2019 11:30 AM - 1:00 PM

Event Description:

Our monthly luncheon is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch!

Speaker: Jessica Best, Director of Data-Driven Marketing at Barkley

Check-in and Networking: 11:30 a.m. - Noon
Join us before lunch to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community. 

Announcements and Speaker Presentation: 12-1 p.m.
Our AMA Iowa president will kick things off promptly at noon.

Balancing Relevance vs. Privacy: The State of Data in Email Marketing in 2019

Presentation Description:

In the wake of privacy concerns in the EU and the US, suddenly marketers are faced with the question: What is our customer willing to trade in privacy for this extreme relevance in content, advertising, and product? This session will dive into the latest capabilities in data usage in email marketing – a one-to-one channel where we can use it the most in our content marketing. Plus, we’ll have an open a dialogue about how much data to collect in a world where relevance has become table stakes… but our consumers are crying for privacy.

Key Takeaways:

  1. Understand how privacy laws impact email and marketing strategy, i.e. CAN-SPAM, CASL and GDPR.

  2. Use data to make your email marketing more relevant and useful... without being creepy.

  3. Determine optimizations for your marketing without abusing your knowledge/power.

Past Attendee comments about Jessica:

"Oh. My. Email. She just completely changed my strategy for the better.”
– American Marketing Association Lincoln Chapter

"Awesome presentation - informative, funny and engaging. Best practices all around.”
– SXSW Interactive

"Very engaging. Packed full of actionable tactics. Would be an awesome keynote next year!”
– Content Marketing World

Speaker Biography:

Jessica Best is one-part massive email and data-driven marketing nerd and one-part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands and businesses internationally. She's lead trainings and spoken in front of audiences from a dozen to over 1200 from Las Vegas to Vancouver BC, and from SXSW Interactive in Austin to Harbour.Space University in Barcelona. Jessica’s primary role is as Director of Data-Driven Marketing for Barkley, implementing the marketing best practices she preaches for Barkley’s own clients. You can find her on Twitter @bestofjess.

A Big Thank You to our Luncheon Sponsor:

Registration Details:

Register for this luncheon by noon on Monday, June 3. After noon on Monday, June 3, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by June 5 will be billed. Cancellations may be made by emailing AMAReservations@gmail.com. Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!

 

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