Events - AMA Iowa | Iowa Chapter of the American Marketing Association


WORKSHOP: UX Research for Marketers: How to Uncover Insights and Increase Conversions

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $10.00
Student $10.00
Guest $15.00
Non-Member $15.00
Location: Tero International, 1840 NW 118th St, Clive, IA 50325
Time: Thursday, March 28, 2019 2:45 PM - 5:00 PM

Event Description:

UX Research for Marketers: How to Uncover Insights and Increase Conversions

Brady Rebhuhn, Digital Marketing Analyst | Blue Compass

Registration and Networking: 2:45-3:00 p.m.
Announcements & Introduce Speaker: 3:00 p.m.
Workshop: 3:05-5:00 p.m.

Workshop Description:

As marketers, we are constantly coming up with campaigns to drive potential customers to our business’s or client’s website. But how do you really know what your users want and if your landing page is working for them?

You don’t have to be a UX designer or researcher to learn how to create landing pages and experiences that lead to conversions. UX research takes the guesswork out of marketing by allowing you to learn what works and what doesn’t for real potential customers. With user data, you’ll be able to analyze the performance of your landing pages and optimize them to improve your conversion rates.

In this session, you’ll learn how to uncover hidden insights about how your users interact with your website and how to translate user data into actionable takeaways that you can use to influence your future marketing campaigns.

Key Takeaways:

  1. Learn the UX research methods you can use to optimize your landing pages for conversions
  2. Test the tools you can start using today to collect UX data
  3. Get tips for analyzing user data and creating actionable next steps

About the Presenters

Brady Rebhuhn is a Digital Marketing Analyst at Blue Compass and specializes in UX research. With a passion for understanding how people interact with websites and applications, she regularly conducts UX research for clients and analyzes user behavior to uncover insights and recommendations that can help drive digital marketing efforts and the design. Brady enjoys applying user insights to create comprehensive digital marketing strategies to help clients meet their goals.

Registration Details:

Register for this workshop by noon on Monday, March 25. After noon on Monday, March 25 an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by March 25 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee. AMA Iowa encourages pre-payment online in advance of our events.

AMA Iowa encourages pre-payment online in advance of our events.


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