Events - AMA Iowa | Iowa Chapter of the American Marketing Association


A Better Way To Calculate Social Media ROI: ROTOMA (Return On Top Of Mind Awareness)

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $25.00
Student $25.00
Guest $40.00
Non-Member $40.00
Location: Hilton Garden Inn, 205 S. 64th Street, West Des Moines, IA 50266
Time: Wednesday, July 10, 2019 11:30 AM - 1:00 PM

Event Description:

Our monthly luncheon is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch!

Speaker: Spencer X Smith, Founder, AmpliPhi

Check-in and Networking: 11:30 a.m. - Noon
Join us before lunch to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community. 

Announcements and Speaker Presentation: 12-1 p.m.
Our AMA Iowa president will kick things off promptly at noon.

A Better Way To Calculate Social Media ROI: ROTOMA (Return On Top Of Mind Awareness)

Presentation Description:

It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried — in vain — to calculate your return on investment in digital and social media? In this session, Spencer X Smith will share the one social media metric no one is talking about, ROTOMA (Return on Top of Mind Awareness), and why you should start using this strategy instead.

Spencer's book ROTOMA: The ROI of Social Media Top of Mind is the basis for this presentation. His book has been featured in Forbes, and is an Amazon bestseller.

Key Takeaways:

  1. Understand why Return on Investment (ROI) is one of the most simple math problems there is...until it isn't.

  2. Establish what people really want to know when they're asking "What's our ROI?"

  3. Discover why being the most talented or most well-known person/company can actually work against you.

‚ÄčSpeaker Biography:

Spencer X Smith, Founder, AmpliPhi

Spencer X Smith is the founder of AmpliPhi Social Media Strategies, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a VP of Sales for two Fortune 100 companies.

He's been called a "Social Media Expert" by Forbes, and AmpliPhi is the winner of the 2016-2018 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Spencer has spoken at over 200 events since 2015, including a presentation at the New York Stock Exchange in September in 2017.

His debut book "ROTOMA: The ROI of Social Media Top of Mind" was featured in Forbes, and is an Amazon Bestseller.

Registration Details:

Register for this luncheon by noon on Monday, July 8. After noon on Monday, July 8, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by July 10 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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