Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Living The Brand with Donna Tweeten

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $25.00
Student $25.00
Non-Member $40.00
Location: Des Moines Golf and Country Club, 1600 Jordan Creek Pkwy, West Des Moines, IA 50266
Time: Wednesday, October 2, 2019 11:30 AM - 1:00 PM

Event Description:

Our monthly luncheon is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch!

Speaker: Donna Tweeten, Executive Vice President/CMO/CCO, HyVee

Check-in and Networking: 11:30 a.m. - Noon
Join us before lunch to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community. 

Announcements and Speaker Presentation: 12-1 p.m.
Our AMA Iowa president will kick things off promptly at noon.

Living The Brand

Presentation Description:

These days, customers are making strong statements about themselves with the brands that they choose. What does your brand say about you? And what does your brand mean to your customer? Perception is everything. Hear how Hy-Vee and other companies are positioning their brands to better align with their customers’ beliefs and creating events and partnerships to further strengthen the connection.

‚ÄčSpeaker Biography:

Donna Tweeten, Executive Vice President/CMO/CCO, HyVee

Donna Tweeten has been counseling companies on how to improve and evolve their brand for most of her 30-plus-year career. She has spent the bulk of her professional life in the ad agency business, working for such firms as Davis Harrison Dion–Chicago and Anderson Communications. She also served as president and chief creative officer of The Meyocks Group, a brand marketing firm.

In 2006, Donna was hired by Hy-Vee, Inc. as assistant vice president of communications and was promoted to assistant vice president of marketing in 2009. In 2011, she was selected as vice president of brand image. Donna was promoted to vice president of marketing/communications in 2013, and in 2014 she was named senior vice president, chief marketing officer. In early 2016, she was promoted to executive vice president and elected to Hy-Vee’s board of directors, and later that year she became executive vice president, chief marketing officer/chief customer officer. In 2017, Donna began overseeing brand experience for Hy-Vee and completed the Kellogg School of Management’s Executive Leadership program at Northwestern University.

In 2017 and 2018, Donna was named one of Mass Market Retailers’ Most Influential Women for her leadership in enhancing the customers’ experience both in the store and online. In 2018, she was named a Grocery Game Changer by Winsight Grocery Business for leading adaptive branding, marketing and communications strategies that resonate with shoppers’ changing needs and wants

Thank you to our luncheon sponsor, Meyocks!

Registration Details:

Register for this luncheon by noon on Monday, September 30. After noon on Monday, September 30, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by October 2 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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