Events - AMA Iowa | Iowa Chapter of the American Marketing Association

Events

Build a Culture Centered on Customer Experience

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $25.00
Student $25.00
Guest $40.00
Non-Member $40.00
Location: Des Moines Golf and Country Club, 1600 Jordan Creek Pkwy, West Des Moines, IA 50266
Time: Wednesday, September 4, 2019 11:30 AM - 1:00 PM

Event Description:

Our monthly luncheon is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch!

Speaker: Mihali Stavlas

Check-in and Networking: 11:30 a.m. - Noon
Join us before lunch to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community. 

Announcements and Speaker Presentation: 12-1 p.m.
Our AMA Iowa president will kick things off promptly at noon.

September Luncheon

Presentation Description:

There’s a common misconception that if you paid to have your brand created or are the legal owner of your brand, that it belongs to you alone. Such ideology couldn’t be farther from the truth. In today’s customer-centric business model, not even the CEO is the primary voice. Instead, they are the biggest adversary to their brand. Did you know that when it comes to your brand, you have the least amount of ownership? It’s those who come into contact with your brand beyond your four walls that are the most influential influencers.

So the real question is: How do you get the people responsible for propelling your brand to move your brand forward? Learn how to let go, give up control, and don’t look back — he who gives up control gains all. Timing is everything, and learning when to walk away from your brand is the critical marker between the brands that command respect and the brands that fizzle. Explore strategic insight on how not to get in the way and increase brand advocates.

Key Takeaways:

  1. Ways to focus on the whole user journey, not only a few touchpoints.
  2. Understand how to partner with key stakeholders when doing early discover.
  3. Discover why creating an emotional engagement from everyone involved is crucial to any project. Find out how to pull all the right heartstrings.
  4. Learn ways to create great experiences and how to view the entire ecosystem from a different perspective.

Speaker Biography:

Mihali Stavlas, Founder and CEO of Mellonaid; President-Elect for the national AMA Professional Chapters Council

Mihali Stavlas is the founder and CEO of Mellōnaid, an analytical and creative-driven agency in Raleigh, North Carolina. For the past 12 years at Mellōnaid, Stavlas has helped clients capture and recreate their brand’s story, build brand experience and online platforms by encompassing the full spectrum of all its touch points: identity, collateral materials, advertising, marketing, user experience and interactive media. Stavlas overseas all strategy and brand experience efforts that help clients convert prospects into advocates.

In addition to overseeing Mellōnaid, Stavlas currently serves as President-Elect for AMA’s Professional Chapter Council, has previously served as President of the AMA Triangle, an advisor to North Carolina Center for Nonprofits and an advisor to AIGA Raleigh (American Institute of Graphic Arts). In addition, Stavlas has hosted a radio talk show out of California called This Week in Marketing and is a national speaker on the topics of marketing, design and leadership.

Stavlas graduated from one of the nation’s top design schools, Virginia Commonwealth University, with a Bachelor of Communication Arts. Stavlas has been recognized by the marketing community as the 2015-2016 Triangle AMA Volunteer of the Year and a recent recipient of Triangle Business Journal’s 40 Under 40 Award in 2017.

Registration Details:

Register for this luncheon by noon on Monday, September 2. After noon on Monday, September 2, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by September 4 will be billed. Cancellations may be made by emailing info@AMAIowa.com. Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!

 

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