Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Thinking More Strategically and Less Tactically About Marketing: Best Practices from Fortune 500s

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $25.00
Student $25.00
Guest $25.00
Non-Member $25.00
Location: Hilton Garden Inn, 205 S. 64th Street, West Des Moines, IA 50266
Time: Wednesday, December 4, 2019 11:30 AM - 1:00 PM

Event Description:

Our monthly luncheon is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. All while grabbing lunch!

Speaker: Susan Silver, President, Argentum Strategy Group

Check-in and Networking: 11:30 a.m. - Noon
Join us before lunch to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community. 

Announcements and Speaker Presentation: 12-1 p.m.
Our AMA Iowa president will kick things off promptly at noon.

Thinking More Strategically and Less Tactically About Marketing: Best Practices from Fortune 500s

Presentation Description:

After years working with big well-known brands like Kraft Macaroni & CheeseCharmin, and Equal Sweetener, Susan Silver has spent the last 14 years helping clients with small to almost non-existent marketing budgets apply CPG best practices to their positioning and marketing planning. She’s seen how even pre-revenue startups have benefitted from taking time to use her common sense processes to think more strategically about how to approach marketing.

Whether you work for a large manufacturing B2B, a smaller startup, or even a B2C, Susan will show you how she’s translated CPG best practices into real tools her clients can easily use to be more strategic with all of their marketing activities.

Key Takeaways:
  1. How to help your company think more strategically and less tactically about marketing.
  2. Getting everyone on the same page about messaging.
  3. Positioning worksheet and marketing plan templates to take back to your office.

‚ÄčSpeaker Biography:

Susan Silver, President, Argentum Strategy Group

Susan Silver is a marketing expert with almost 30 years of experience working with businesses ranging from those in the Fortune 100 to pre-revenue startups. Her company, Argentum Strategy Group, provides strategic marketing assistance to small and mid-sized B2B and B2C companies. Prior to founding Argentum, Susan held positions in sales at Procter & Gamble, market research at Westvaco, and marketing, general management, and P&L leadership at Kraft Foods.

An Entrepreneur-in-Residence for Future Founders, Susan has also been the Marketing Coach for the University of Chicago’s Booth School of Business’ New Venture Challenge, in addition to being a guest lecturer at Northwestern University’s Kellogg Graduate School of Management. Susan graduated cum laude from Duke University and earned her MBA from Northwestern University’s Kellogg School of Management. She sits on the advisory board for TopStep Trader and The Hechtman Group and teaches Marketing Strategy for B2Bs and Marketing Department of One for the AMA.

Thank you to our December luncheon sponsor, Christian Edwards Print and Graphics!

Registration Details:

Register for this luncheon by noon on Monday, December 2. After noon on Monday, December 2, an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by December 4 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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