Events - AMA Iowa | Iowa Chapter of the American Marketing Association


Behind the Scenes of Brand Development & the Reality of Maintaining Brand Consistency [Quad Cities]

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $25.00
Student $25.00
Guest $40.00
Non-Member $40.00
Location: Mississippi River Distilling, 303 North Cody Road, LeClaire, IA 52753
Time: Tuesday, November 12, 2019 3:00 PM - 5:00 PM

Event Description:

This is your opportunity to network with your peers, learn the newest ideas in marketing, and stay connected to the Iowa marketing community. 

Speaker: Ryan Burchett, Owner/Distiller, Mississippi River Distilling 

Check-in and Networking: 3:00 p.m. - 3:30 p.m.
Join us before to grab your nametag, connect with colleagues, and meet others in the Iowa marketing community. 

Announcements and Speaker Presentation: 3:30 - 5:00 p.m.
Our AMA Iowa representative will kick things off promptly at 3:30 p.m.

Behind the Scenes of Brand Development and the Reality of Maintaining Brand Consistency

Presentation Description:

Whether you're rebranding or starting from scratch, brand development is important and incredibly difficult to perfect. During our conversation, I'm going to talk about the process we went through creating a brand for our distillery, how we worked with our partner agency, and the reality of maintaining brand consistency as we near our 10th anniversary. As a small business owner I can speak from my experience as well as share the perspective of our agency partner. I want to share the successes and some of the struggles that occur when trying to maintain and elevate a brand in the Quad Cities market and beyond. 

Key Takeaways:

  1. Maintaining and navigating agency partnerships.

  2. Tips for maintaining brand consistency.

  3. Balancing roles within an organization

​Speaker Biography:

Ryan Burchett​
Ryan Burchett wears many hats around the distillery. Owner, distiller, bartender, tour guide, cash register attendant, salesman, and more. It’s a labor of love and he wouldn’t have it any other way than to stay busy. A native of Harlan, Iowa, his work ethic and fondness of family business come from his father and his brothers who have run a road construction company in western Iowa for more than 40 years. Ryan is trained in the art of distillation with classwork completed in Chicago, Michigan and Germany. He has also enjoyed a successful career outside of MRDC. Ryan is a familiar face to many as he spent time as a television meteorologist in the Quad Cities and has worked in other Iowa communities including Mason City, Des Moines and Cedar Rapids along with Lafayette, Louisiana.

Registration Details:

Register for this workshop by noon on Monday, November 11.  Any registrations not cancelled by November 12 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee.

AMA Iowa encourages pre-payment online in advance of our events.

Note: If you are a member, you can register and pay for a non-member as a guest with your registration. To be eligible for the student rate, you must be registered as student member with AMA national. If you are a student but do not have a valid student membership with AMA national, you must pay the professional member or guest rate. Check out our Events section for the latest upcoming events and programs!


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