Events - AMA Iowa | Iowa Chapter of the American Marketing Association


WORKSHOP: How to Map Out Your Marketing Funnel

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $20.00
Student $20.00
Guest $25.00
Non-Member $25.00
Location: Juicebox Interactive, 516 3rd St Suite 202, Des Moines, IA 50309
Time: Thursday, December 12, 2019 2:45 PM - 5:00 PM

Event Description:

Build Your Funnel: And They Will...Convert

Dale Bentlage, Chief Strategist | Juicebox Interactive

Registration and Networking: 2:45-3:00 p.m.
Announcements & Introduce Speaker: 3:00 p.m.
Workshop: 3:05-5:00 p.m.

Workshop Description: 

In this hands-on workshop, you'll take steps to establish or improve the performance of your marketing funnel. Whether you're just starting to map out your funnel or wanting to take your funnel to the next level, this workshop will teach you how to successfully map out your funnel. 

We'll cover key strategic considerations of funnel marketing, including how to identify ideal targets and successful tactics for widening the top of your funnel. You'll learn about specific tools to uncover opportunities. Also, we'll cover how digital and non-digital tactics can work together for greater success.

Key Takeaways:

  • Learn or expand knowledge of marketing funnels.
  • High-level action plan for your own funnel.
  • Tips on tools you can or should be using.
  • Ideas and case studies successful people are doing.
  • Leave with action items to widen and strengthen your marketing funnel.

Speaker Bio

Dale Bentlage is the chief strategist at Juicebox Interactive, a Des Moines-based digital and branding agency. Juicebox serves clients in 17 states, providing services from brand establishment to website development to marketing. Dale started Juicebox in 2013 after having worked at two other web and branding agencies. He brings with him over 15 years of digital marketing experience having helped more than 350 clients. He's an Iowa transplant, having lived in Des Moines for 22 years. His career has spanned working for agencies as well as private sector companies.

Registration Details:

Register for this workshop by noon on Monday, December 9. After noon on Monday, December 9 an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by December 12 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee. AMA Iowa encourages pre-payment online in advance of our events.


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