Events - AMA Iowa | Iowa Chapter of the American Marketing Association


AMA+ Leadership Series: Design Thinking Workshop | Preparing Teams for Innovation & Disruption

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $40.00
Student $40.00
Guest $50.00
Non-Member $50.00
Location: Westfield Building, 1080 Jordan Creek Parkway, West Des Moines, IA 50266
Time: Wednesday, January 15, 2020 7:30 AM - 9:00 AM

Location Description:


Event Description:

AMA+ Leadership Series: Design Thinking Workshop | Preparing Teams for Innovation & Disruption

Nathan Groepper, Co-Founder | Bonfire Strategy 
Lisa Rossi, Co-Founder | Bonfire Strategy

Registration and Networking: 7:30-7:45 a.m. (Breakfast included)
Announcements & Introduce Speaker: 7:45 a.m.
Workshop: 7:50-9:00 a.m.

Workshop Description:

Bonfire Strategy is partnering with AMA Iowa to provide design thinking training to marketing leaders. The immersive experience will equip leaders with an understanding of the problem-solving methodology of design thinking, which is used by companies around the world, including Apple, Ford, and IBM, to develop breakthrough ideas for products, services, and strategies.

Key Takeaways:

  • How deep listening can identify the hidden needs and motivations which drive breakthrough ideas.
  • Why your current innovation process is all wrong and what you can do to change it.
  • How rapid prototyping can help bring abstract concepts into the real world and how it can benefit internal teams and clients.

What to Expect:

  • Overview of design thinking.
  • Exercises from improv comedy and Stanford University’s, which help to develop collaboration skills and an innovative mindset.
  • Tools on how to generate large quantities of ideas based on the behavior and motivations of key customers.
  • Tips on turning ideas into lo-prototypes.

​Participants should wear comfortable clothing. They should expect to interact with others, as this session teaches design thinking by asking participants to learn by doing.

About the Presenters:

Bonfire Strategy is a Des Moines-based company that leads innovative leaders and teams to discover breakthrough ideas through a managed process of collaboration and empathy. Bonfire equips its partners with problem-solving tools to take on complexproblems. It has served clients in higher education, banking, international leadership, and non-profit sectors. It is led by its two co-founders.

Nathan Groepper has worked as a brand strategist across a wide variety of industries including food and beverage (Starkist, Sun-Maid), health care (Einstein Health), finance (Fulton Bank) and horse racing (Pennsylvania Horse Racing Association). Nathan also worked in the journalism industry where he helped scale groundbreaking changes across the largest media company in the United States (Gannett). Nathan currently lives in Hershey, Pennsylvania with his wife and two kids. He is a graduate of the University of Iowa.

Lisa Rossi trained in the cutting edge innovation process of design thinking at Stanford University with coursework at its Hasso Plattner Institute of Design. She has held leadership roles in journalism and higher education with a proven record of audience growth and innovative storytelling models. She is a longtime writer, speaker, and coach, revolving around topics of storytelling, inclusive collaboration and the growth mindset. At night, she performs in a comedy troupe, as a stand-up comic, and in a detective mystery theater. Lisa currently lives in Des Moines with her husband and two kids. Lisa is a graduate of the University of Iowa.

Registration Details:

Register for this workshop by noon on Monday, January 13. After noon on Monday, January 13 an additional $10 will be charged for registrations. This additional charge will be reflected in the registration prices listed above. Any registrations not cancelled by January 15 will be billed. Cancellations may be made by emailing Invoiced payments will be assessed a $5 administration fee. AMA Iowa encourages pre-payment online in advance of our events.


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