Events - AMA Iowa | Iowa Chapter of the American Marketing Association


(Virtual) WORKSHOP: How to Grow Your Organization by Creating & Sharing Content

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $20.00
Student $20.00
Guest $25.00
Non-Member $25.00
Last Day to Register: Tuesday, May 19, 2020
Time: Thursday, May 21, 2020 3:00 PM - 5:00 PM

Event Description:

How to Grow Your Organization by Creating & Sharing Content

Presenters:Drew Harden, President & Co-Founder, Blue Compass

Workshop: 3:00-5:00 p.m.

Workshop Description: 

We will be hosting this event via Zoom. Please watch your e-mail for the Zoom meeting URL and password to join. 

The brands experiencing the greatest success online have a strong content marketing strategy. This session will provide a number of stories and examples to teach you how to best create and curate content to give your audience a useful message. This workshop is perfect for those looking to take a deep dive into best practices of blog writing, search engine optimization, online video and more.

Key Takeaways:

  • Learn how and why content marketing became such a key component of the marketing mix

  • See how content marketing can help move your organization closer to your marketing goals

  • Best practices for a whole host of content channels like blogging, video marketing, and more

Speaker Bio

President and Co-Founder of Blue Compass, Drew Harden has grown and guided the company from a two-person start-up in 2007 to one of the Midwest's leading digital marketing companies today. He's a published author, speaks at marketing conferences around the country, has been cited by publications like USA Today, and has led web projects for clients like Spalding Sports Equipment, NAPA Autoparts, and the NFL.



© 2020 Iowa Chapter of the American Marketing Association. All Rights Reserved.