Events - AMA Iowa | Iowa Chapter of the American Marketing Association


(Virtual) July Luncheon: Growing Revenue through Current and Former Customers

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $15.00
Student $15.00
Guest $20.00
Non-Member $20.00
Last Day to Register: Tuesday, July 14, 2020
Time: Wednesday, July 15, 2020 11:45 AM - 1:00 PM

Event Description:

We will be hosting this event via Zoom. Please watch your e-mail for the Zoom meeting URL and password to join. 

Presentation Description:

Everyone’s talking about customer acquisition and lead gen and building a growth team and sales pipelines and ads managers and top-of-funnel and email list building, to name a few. But there’s a way to grow your monthly recurring revenue (MRR) without looking at new customers at all. Marketers can impact that MRR number without involving the sales team - and I’m going to show you how.

Key Takeaways:

  1. How to grow your MRR without looking for new customers

  2. A game plan for winning back canceled customers

  3. Three under-utilized retention strategies you can put into action today

Speaker Biography:  

Val Geisler 

Val Geisler is ridiculously obsessed with email, all in an effort to solve the big problem plaguing subscription-based brands: how do we get customers to stick around? There's more to that than just a great product and Val's on a mission to share the what, where, when, and why of really great customer retention via email marketing.



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