Events - AMA Iowa | Iowa Chapter of the American Marketing Association

Events

(Virtual) August Luncheon: Multicultural Marketing and Its Importance To Your Brand

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $15.00
Student $15.00
Guest $20.00
Non-Member $20.00
Last Day to Register: Monday, August 17, 2020
Time: Wednesday, August 19, 2020 11:45 AM - 1:00 PM

Event Description:

We will be hosting this event via Zoom. Please watch your e-mail for the Zoom meeting URL and password to join. 

Interested in event savings? Sign up for the event bundle!


Multicultural Marketing and Its Importance To Your Brand: Understanding U.S Hispanics and how to genuinely engage them to drive growth

The United States' Hispanic population is one of the largest growing demographics, and Macias Creative wants to help you reach them during AMA Iowa's August Luncheon, Multicultural Marketing and Its Importance To Your Brand.

Key Takeaways:

  1. Best practices - Examples of doing it right and doing it wrong
  2. How to be authentic
  3. Pitfalls to avoid
  4. How to implement a multicultural marketing strategy

Speakers:  

  • Marcos Macias, President and Chief Creative Officer
  • Ernesto Ruiz, Account and Strategy Director

 

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