Events - AMA Iowa | Iowa Chapter of the American Marketing Association


(Virtual) November Luncheon: Building Focused & Compelling Campaigns

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $15.00
Student $15.00
Guest $20.00
Non-Member $20.00
Last Day to Register: Tuesday, November 3, 2020
Time: Wednesday, November 4, 2020 11:45 AM - 1:00 PM

Event Description:

Account Based Marketing: Building Focused & Compelling Campaigns

Account-Based Marketing (ABM) is more than sleek mailers and coordinated campaigns between marketing and sales. At its core, ABM’s success depends on a compelling story that targets key, high-value audiences and encourages them to take action.

In this virtual training, you’ll learn the step-by-step process of going from customer research to building a compelling campaign. While we’ll focus on ABM, the approach discussed in this session is a useful skill for every marketer.

Key Takeaways

  1. Gain the skills to effectively study your audience and build personas
  2. Learn the importance of testing and iterating on your campaign messaging
  3. Understand the importance of the ABM playbook in getting sales and marketing to work together

Speaker Biography

Kimberlee West, Senior Product Marketing Manager - 6sense

Kim has over 10 years of experience in B2B and B2C marketing partnering with sales, marketing, customer success and product teams to build insight-based growth and development plans. As a Senior Product Marketing Manager at 6sense, Kim is responsible for evangelizing the importance of marketers and sales working in alignment close deals. Kim is a highly rated speaker for the AMA covering topics on ABM and Sales Enablement. Kim's mantra is teach you learn and she loves presenting to audiences across the globe about marketing, entrepreneurship, and diversity.

We will be hosting this event via Zoom. Please watch your e-mail for the zoom meeting URL and password to join.



© 2020 Iowa Chapter of the American Marketing Association. All Rights Reserved.