Events - AMA Iowa | Iowa Chapter of the American Marketing Association


(Virtual) Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $20.00
Student $20.00
Guest $25.00
Non-Member $25.00
Last Day to Register: Tuesday, November 17, 2020
Time: Wednesday, November 18, 2020 10:00 AM - 11:00 AM

Event Description:

Everyone wants to do it. But no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?

This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. 

We’ll see how the research answers these questions and informs the tactics.

  • Can brands be thought leaders? 
  • Can thought leadership can be outsourced?
  • Do you need to publish research? Or strong opinion?
  • How does thought leadership drive authority, rankings and qualified visitors

You’re about to learn how a personal brand combines with content to drive big wins in SEO.

Key Takeaways

  1. A new definition of thought leadership, based on research
  2. Specific tactics for driving SEO outcomes through thought leadership
  3. 15 ways to become a more visible expert

Speaker Biography

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. 

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

We will be hosting this event via Zoom. Please watch your e-mail for the zoom meeting URL and password to join.




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