Events - AMA Iowa | Iowa Chapter of the American Marketing Association


(Virtual) January Luncheon: Evolving Media Trends for 2021

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $15.00
Student $15.00
Guest $20.00
Non-Member $20.00
Last Day to Register: Tuesday, January 12, 2021
Time: Wednesday, January 13, 2021 11:45 AM - 1:00 PM

Event Description:

Evolving Media Trends for 2021: Evolutions + Shifts in media to watch next year

After many years of brands and advertisers slowly shifting greater share of spend to digital channels, 2020 demanded an unprecedented ramp up for those that lagged behind. The unanticipated growth in time spent on screens required advertisers to plan screen-based investments with new levels of precision.

A rapidly approaching 2021 requires marketers and advertisers to sharpen spending strategies in a world where more consumers and audiences exclusively engage with brands and advertisers in digital environments. Evolving Media Trends for 2021 will highlight what shifts and modifications have tweaked the way we target audiences in an always-on digital world.

Key Takeaways

  1. Observe shifts in consumer behavior impacting media consumption in a post-COVID world
  2. Learn about what media trends marketers and advertisers should keep in mind for 2021 planning
  3. See best practices to turn trends into actionable insights

Speaker Biography

Noor Naseer, Senior Director, Media Innovations + Technology at Centro

Noor nationally leads innovative strategy development at Centro. She helps clients strategize smarter media plans with consideration for emerging ad formats, devices, data types, platforms, tech integrations and partnerships. Prior to joining Centro, Noor was responsible for planning and digital activation at Starcom MediaVest Group for consumer and B2B tech brand, BlackBerry, and global CPG brand, Procter & Gamble. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.

We will be hosting this event via Zoom. Please watch your e-mail for the Zoom meeting URL and password to join.



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