Events - AMA Iowa | Iowa Chapter of the American Marketing Association


(Virtual) March Luncheon: How to Achieve Real-World Success with Virtual Events

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $15.00
Student $15.00
Guest $20.00
Non-Member $20.00
Last Day to Register: Monday, March 8, 2021
Time: Wednesday, March 10, 2021 11:45 AM - 1:00 PM

Event Description:

How to Achieve Real-World Success with Virtual Events

Strategies for Event Marketing During and After the Pandemic

The pandemic has disrupted nearly all aspects of normal life, including marketing and business communications. Chief among these is event marketing. In-person conferences, trade shows, meetings and networking events were postponed or outright canceled last year, forcing marketers to adapt. 

As a digital marketing studio with a background in live event production, Applied Art & Technology was specially equipped to rise to this new challenge, creating a virtual event platform and process that replicates — and improves upon — in-person events. By attending this presentation, marketers will learn about real-world results from virtual events, advantages over in-person gatherings and why current trends are pointing to a future where hybrid events become the norm. 

Key Takeaways

  1. Current and future trends in event marketing
  2. The process and strategy behind virtual and hybrid events
  3. Real-world results from pandemic-era virtual events

Speaker Biographies

Mark Wilke, Partner at Applied Art & Technology

Mark co-founded Applied Art & Technology over 27 years ago with the goal of bringing cutting-edge digital communication to central Iowa. Over the decades that followed, he has continued to push the implementation of new techniques and approaches, while leveraging his vast experience to anticipate industry trends in their infancy. Mark oversees and manages all phases of our Interactive and Events (live, virtual & hybrid) team. He has been involved in countless events locally, regionally, nationally and internationally for companies such as John Deere, Whirlpool, Allstate, Pioneer, Kum & Go and many others.

Shannon Quinn, Business Development Manager at Applied Art & Technology

Shannon is a true connector who is driven to link solutions to problems and bring great concepts to fruition. She is a tireless and passionate advocate for her clients, who digs deep to understand every need and then works to ensure that our creative teams meet and exceed expectations on every project. With an MBA, she is relentless about maximizing clients’ return on investment through creative approaches that accomplish more for less. 

Caitlin McTaggart, Web/Virtual Events Project Manager​ at Applied Art & Technology

Caitlin, who joined the Applied Art team in 2012, bridges the gap between your business objectives and our team’s creative vision. As project manager for Web, Interactives and Virtual Events, she helps facilitate the content and design strategy for your project, incorporating years of experience working with clients from a wide range of industries. In the end, she is dedicated to making your life easier by assisting you through every step of our creative process and bringing your vision to life.

We will be hosting this event via Zoom. Please watch your e-mail for the zoom meeting URL and password to join.



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