(Virtual) June Luncheon: Healthcare Marketing During a Pandemic – and Other Lessons on Versatility
Healthcare Marketing During a Pandemic – and Other Lessons on Versatility
Life-changing events like the COVID-19 pandemic reshape the way we as consumers behave as well as our expectations. COVID-19 has taken our predispositions as humans and fundamentally changed the way we go about our daily lives – routine tasks such as going to school, grocery shopping, eating out, reading or watching news and going to the doctor have been completely changed. Learn about how The Iowa Clinic adapted to the most drastic shift in healthcare ever seen in our lifetime and other lessons on marketing perseverance.
11:45 AM - Start Time
Kiley Skadburg, Chief Marketing Officer, The Iowa Clinic
Kiley grew up in the age of traditional advertising and started her professional career in the newspaper industry. She has witnessed the evolution of digital marketing since the first days of AOL chat, Google, and Facebook. Over the last 15+ years, she has worked with notable brands including Standard Pacific Homes, William Lyon Homes, Vermeer, Miller Electric, John Deere, Merck Pharmaceuticals, Pella Windows and PSAV, among many others. Her diverse experience gives her a unique perspective on how different organizations structure and measure their marketing efforts. She believes in using data and analytics to drive your marketing strategy. As Chief Marketing Officer at The Iowa Clinic, Kiley has led patient-centric marketing efforts since 2019.