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(Virtual) July Luncheon: Your Products & Services are Boring. Now What?

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $15.00
Student $15.00
Guest $20.00
Non-Member $20.00
Last Day to Register: Tuesday, July 13, 2021
Time: Wednesday, July 14, 2021 12:00 PM - 1:00 PM

Event Description:

Your Products & Services Are Boring. Now What?

All marketers have products and services to sell, but what if your products aren’t really all that special? What if your competitors offer pretty much the same things you do? Learn how differentiating your brand is the key to discovering product-led marketing that truly hits the mark.

Key Takeaways

  1. When your products and services aren’t that special, you better make sure your brand is.
  2. Because brand promises can’t be broken, everyone needs to drink the Kool-Aid.
  3. Product led marketing should be a reflection of who your company claims to be.

Agenda

11:45 AM - Start Time
11:50 AM - Announcements & Speaker Introduction
12:00 PM - Speaker Presentation, Q&A
1:00 PM - Adjourn

Speaker Biography

Josh Fleming, VP Marketing, Bank Iowa

Before joining Bank Iowa in 2017, Josh spent the better part of 20 years working for advertising agencies and startup companies leading branding, digital and social media strategies. He also served as an adjunct professor at Drake University, where he taught digital marketing. Josh was awarded the 2020 American Marketing Association Marketing Executive of the Year and is a member of the Des Moines Business Record’s 40 Under 40 class of 2013. He proudly serves as vice president of marketing for Bank Iowa, the second largest family-owned bank and the second largest agriculture bank in Iowa.

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